Christmas came early for me this year. Today, purchased a 2019 Larmie Sport Crew Cab 4x4 6'4" bed in Maximum Steel. MSRP $64,485. At first, the sales manager offered a measly $58k for the truck before taxes. I told him that I knew about the 15-20% rebates + dealer participation, and that the number was much too high. He said that he knew nothing about any such rebate and said that there was just about $2,500 worth of rebates available. I kept pressing, and he went back to his little booth, and a fe minutes later emerged from it with a revelation that his VP of sales informed him of the rebates. He said that the 20% was only available on the first 2 sales for each dealership and that they've already used up their 20% allotment. He said 15% was the best her could do, but could not give any dealer incentives on top of that and 15% off was the best he could do, and even then, he had the nerve to add freight back in, so it was 15% off MSRP, but then added back $1,695 in freight.
And so the dance continued for almost an hour, back and forth. I kept lowballing the numbers, he kept inching closer and closer to 20%, then 25% and then 27%. Finally, I said I was tired and was going to go home for the day and think about it. He said "give me a number I can take back to my manager that will end this. I said simply, 30% off MSRP + Tax and Tags, and $799 processing fee. He said "plus freight right"? And I replied NO! Freight is already included in the MSRP!
Long story short, after nearly 2 hours of doing the dance, they agreed to 30% off!!! Honestly, I was shocked as I thought 27% would have been the absolute top I was going to get.
Agreed to a sales price of $45,121 on a $64,485 MSRP (30% off!!!). After Virginia Sales Tax of $1,906, other taxes and tags of $175, and finally, the dreaded Dealer Processing Fee of $799, the OTD price was right at $48K. Also got a decent 72mo. loan at 3.39%.
I am thrilled with my deal, and in the end, the dealership came through. I don't think I made any friends today, but I stuck to my goal of getting the same deals as others have been posting, and after much determination, I was rewarded.
My only concerns are that 1) The truck was built in December 2018 and had a January inspection sticker on it. It only had 15 miles on it, but it's been in their inventory for 6 months. I'm not sure how many TSBs, etc. have come out since then, and how many issues I'll run across that need to be addressed. Maybe someone can educate me on the highlights of things to look out for given that it was built 6 months ago. And 2) this is a fully loaded Laramie and I worry about trade-in value in the event that I do want to trade it in a few years, or if it was totaled. Trades are usually largely valued at the base price of the vehicle, and this Laramie has $18k worth of options. We're talking Limited prices here. But I didn't want all the chrome that the limited's had. I love the sport appearance package on my truck. But I'll definitely have to hold on to this truck for quite some time and just not worry about resale value and take pride in the great ride I have!!
So for all those working deals, the 15-20% rebates are still out there. Dealers are trying desperately to avoid having to discount their trucks this much. I'm sure they'll eventually make up the money from someone unknowingly paying near sticker for their truck. This board has been a God Send, and I am proud to be one of the newest members of the Ram 1500 Club!!
Ram 1500 Laramie Sport Crew Cab 4x4 w/ 6'4" Long Bed
Maximum Steel
Sport Appearance Package
Advanced Safety Group
Level 2 Equipment Group
3.92 Rear Axle Ratio
5.7L V* Hemi (no eTorque)
Panoramic Sunroof
Power Running Boards
4 Corner Air Suspension
33 Gallon Fuel Tank
Rear Wheelhouse Liners
UConnect 12" Display
MSRP w/Freight - $64,485
Bought for - $45,121
30% Off!!
so, I was quoted from the dealership today as follows. 
