Zeeya
Well-Known Member
I totally agree, and my meaning was not to say they were doing anything illegal, its just as you said (There is a supply and demand problem right now) When the Demons came out on the lot, they were marked up above retail due to limited quantity and that was totally expected, but I just haven't seen a regular truck done this way. Hey, they have to do what they have to do to stay afloat.Nope, the MSRP is suggested price, dealers can ask above that if the demand is there.
This is usually done on hard to get and in demand vehicles, not unusual for dealers to ask well above MSRP depending on the demand. Though this is not usual for a high production mainstream vehicle that usually has huge built-in discounts like a full size truck, but we are in a weird market at the moment.
Unless the product is necessary in a disaster or state of emergency, like fuel, water, food, etc., you really can't consider this illegal price gouging. Though it really pisses me off when dealerships do that.
I talked with a sales manager today that I have know for years. He said they just got back from an auction with 41 vehicles to supplement lack of new vehicles.