The fuel flowing through the pump is what lubricates it and helps keep it cool. It doesn't have to be submerged to stay cool. Also, it's an electric pump, most electric pumps don't get submerged.
People started claiming that running the fuel tsnkmlkw causes them to fail because they had a failure right after filling the tank up from running it lower than they normally do. A coincidence isn't evidence of an issue. Maybe it was the full tank that caused the issue. Or just high mileage. I rarely fill up before the fuel light comes in, and a lot of times let the distance to empty get pretty low as well. I have never had a fuel pump die in any vehicle I have owned, and I've put hundreds of thousands of miles on vehicles.