WXman
Ram Guru
One thing to remember is that dodge is changing, but that doesn't mean lost sales, it could just mean different sales/buyers. There are lots of buyers who would be very interested in EV sports cars/family cars.
Maybe, but until 2023 the Challenger was the #1 seller in the segment. It was even outselling the Mustang, despite the Mustang being a much more established nameplate and the car itself being all-new for 2015. Why? Hemi. The buzz around Scat Packs, Hellkittens, Demons, etc. is what kept the Dodge cars that debuted way back in the 2000s alive and not just alive but selling at the top. 2023 rolls around and Dodge says "Last Call!" and sales start to shrink, further proving that if a company doesn't give buyers in that segment what they want (V8s) they'll go elsewhere.
I can see some new buyers for an EV Charger/Challenger. But I can't see enough to even remotely come close to selling 55,000 of them annually like they had been doing with Hemis under the hood.
I think Dodge as a brand is done. By 2028 they'll be gone or sold off.
Ram may survive if the 3.0TT engine proves itself but I think without at least having a V8 option their #2 place on the chart will never happen again. Ever. Somebody noted above that the Ford EcoBoost sales are higher than Coyote V8 sales. Yes, but that's misleading. If we look at individual engine sales the V8 has always outsold either of the EcoBoost engines. That may have changed recently but I know that for the first 6-8 years of EcoBoost production it was true, people clearly still wanted the V8. I'm sure Ford thought they would entice people with the EcoBoost until it proved itself then drop the V8, but when sales didn't go like they thought they kept Coyote around and updated it. Twice. And GM still sells 5.3s and 6.2s faster than they can make them. Ram is in trouble. Dodge is done. Jeep better get things in order FAST.....
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