Toyota quality isn't what it used to be, they're no better or worse than the other mainstream brands anymore. The new Tacoma was full of issues when it first came out, and I've heard a lot about issues with their other vehicles as well. Most Toyota owners just don't think anything of it, they will keep taking the car into the shop and still believe it's more reliable than anything else. Toyotas customer service though, is very good. This likely helps the perception.
Every Toyota I've been in has also felt incredibly cheap (to me anyways).