That’s my point…it wouldn’t be a bigger bang for the buck because in order to recoup their development costs they’d necessarily have to increase the price for the trucks with the 6.4, likely out of may buyer’s comfort zone for a 1500. Look at the increased cost of the 5.7 Hemi in 2026 models over the SO Hurricane. It’s my opinion that the 6.4 would be that much higher yet. Some people like you and I might think it’d be worth the higher cost, but there are plenty who wouldn’t think so. I suspect you’re overestimating the number of buyers who would pay the premium for a 1500 with the 6.4. I disagree that it would be the sure thing you think it would be. Hell, plenty of people are happy with the Pentastar option. Not everyone is wanting to race their half ton truck from stop light to stop light.Yeah that's the point. It cost them to put it in and had little sales (intentional or otherwise). The 6.4 in the 1500 would be a much bigger bang for their buck, and it's not just the wrangler. Percentage wise it's a guarantee that the 6.4 in the 1500 would sell more than any other single model with the same engine, the ram 1500 is their biggest seller.
They sold 150k wranglers last year, and 373k 1500s. Logically, the 6.4, priced within reason of the 5.7, would sell far more units especially because big v8s and trucks go together like rum and coke.
The wrangler 392 is also priced high because of the entire package/trim, not just the engine. If they dropped a 6.4 into a trademan, the sticker price doesn't have to be that high.
The other aspect which hasn’t even been mentioned (at least not that I’ve seen) is the payload would be decreased because of the heavier 6.4 engine. Payload in higher trim levels is already pretty low. Our 2020 Limited has a payload rating of just over 1000 lbs. Which severely limits how much we can tow with it.
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