@AnthonyRI care to chime in on this one.
Ok so for the question of where prices come from:
MSRP does not change from one region, or dealer, to another. Same goes for invoice price that the dealer pays first, and holdback that they get later
MSRP does change based on WHEN the vehicle leaves the assembly line -that's when window sticker is generated, and we are invoice.
DESTINATION fee can actually vary on location... but 48 of us get the same destination fee.
REBATES/INCENTIVES
- Based on your region (this is how they are able to account for the various economies, trends, and cost of living in different parts of country, keeping MSRP the same.
- Based on your personal affiliation (affiliate, supplier, first responder, military)
- Based on your existing vehicle (loyalty vs conquest)
- A TDM type coupon ($1K off from ramtrucks.com, $500 Penfed which I think is gone, Truecar $500, etc)
- Linked to a type of financing (lease cash, CCAP bonus cash, etc)
DEALER DISCOUNT
is entirely up to the dealer, what they want to discount their cut of the sale, before figuring out whatever rebates you are eligble for.
It is often very difficult to tell the mix between dealer discount and rebates/incentives when shopping online!