I think that's a better approach moving forward. There's so many trims now and so many options, you'll almost always end up missing out on stuff you want, and getting stuff you really don't care about and there's no reason for it other than people don't know how factory ordering works and/or are too impatient.
For sure there's situations where you just need 4 wheels and an engine NOW so sending a handful of moderately equipped (and therefore reasonably priced) units to lots makes sense but for people that would prefer either a barebones vehicle or a tricked out one, factory order.
I agree myself. If they're going to do this hard-core though they need to setup a MUCH better website with VERY high-resolution photos available of nearly every angle of each and every trim level, option, etc. Make sure the information is up-to-date and CORRECT. I realize for competitive reasons they need to keep some things close to vest until the very last minute, but a buyer can't make an informed decision without information.
They also need to keep the ala carte options available to the maximum extent possible without creating supplier issues but still offer packages that make it compelling to go that direction.
The dealer model is going to HAVE to change for Stellantis, Ford, GM, and some of the other majors if they're going to compete with Tesla, Rivian, Lordstown, and Bollinger because Tesla has already proven it can be done and Rivian is nipping at their heels. I still prefer a brick-and-mortar dealership I can walk into but their "stealership" business model will have to conform to the modern times or they will get left behind.
A FAIR profit margin can and SHOULD occur for dealerships-it's what drives our world economy. The unscrupulous dealerships marking vehicles up considerably
OVER MSRP and consumers actually allowing it has to stop. It will take care of itself if not.......