Price negotiated from MSRP

[JustAnotherGuy]

I never buy under 15 percent off msrp, got over 20 percent off on my Laramie, I will say you are wrong about the higher the trim the more the savings, I see the opposite is true, go try and negotiate that off a new denali or high country, the biggest they discount at gmc and dodge or chevy is the lower end ones, big horn, texas edition, ect

they will lose money on inventory sometimes to meet sales goals

I got roughly $11k off my 2015 High Country in 2014. This was from a salesman who for hours was saying $7500 was his "best".

Now where I didn't get near as big of a discount was on my 2014 Jeep SRT that I bought in 2013. The new refresh had just dropped so I managed $7500 off on that. I think it was around $2k under "invoice"

PS. To the eagle eyes, these numbers are all rounded. I can't remember exact figures down to the penny

 

[KJRam]

This is what the last dealer I talked to told me, and actually SHOWED me on his computer screen. He selected the financing and then showed how the $1000 Black Friday cash was no longer an option (greyed out).



Another dealer told me you gave up $500 of rebate to get the 0% financing. However, see above!

Who knows what the heck is true? Based on my data from the dealers, I would say that there is no way you get $1500 in rebates if you take the 0%. Something is going to drop off unless they are wrong.

Currently the rebate for blackfriday is 2000. Earlier this month it was 3000. This is for the limited trim. When you select financing it goes down to 1500. Check out the ram website for current incentives based on your zip code.

 

[OldTNHillbilly]

The rule of thumb absolutely applies to the big 3. Ram, Ford, Chevy (GMC). There is zero science to it. It's just generally speaking, at any time per year, if you are getting offered anything less than $10k off you are over paying. Period. Get them during a good time and you can expect up to $15k. I've had friends argue with me, and after a lot of prodding, they always come back with the deal I said was possible. Like I said before, none of us have any clue what the dealers pay, not even their employees. It's all smoke and mirrors.

This is not a thesis for my PhD. It's a general "truck buying for dummies guide". It's not a detailed explanation of how to get the best deal. There are tons of those and yet so many people end up thinking they got a good deal when they didn't. Why? Because they think they are "educated" thanks to the internet. I've helped a lot of people get good deals. All of them have read up on the same old stuff..."get the invoice and go from there"..."make sure you know all of the dealer incentives"..."what's the hold back"...it's all crap created by the dealer and factory network to make the consumer think they're educated. It's much simpler if you have a general idea of what discounts are available in what categories. And regardless of manufacturers, you can paint a fairly broad stroke and be somewhat accurate. American cars typically follow the same rules, and then the Germans follow their rules, and the Japanese follow their rules. You can reliably expect the best discounts on American cars.

If you want to play the game and negotiate down from invoice, fine. Just understand, if whatever number they give you is less than $10k off MSRP, at any time per year, you're not getting a great deal. As simple as that.


Quick Addition: When we bought my wife her loaded Platinum Escalade last year, we spent a few days negotiating on it. I used my rule of thumb. $10k+. It was christmas time so I figured $12-15k. Salesman got frustrated and went through all the BS about where the money would come from. They kept telling me they couldn't get there. Too far apart. They'll lose money. In the end, we got $16k off on a brand new loaded Escalade. I ignored their detailed explanations and succeeded by having a general idea of what kind of discount I could expect.

Got a bite on a dealer. Asked a dealer to price match or come close to a $49k "internet price" Limited (pulled from another state). he said he would give me invoice, and then subtract any incentives I qualify for. Both models I'm targeting are already $10k off MSRP, so his mythical invoice price would be below that in theory. Might be $1k or more off from the $10k. Who knows, but then I can get into incentives, which might bring me down to the $15k or more off MSRP.

Fingers crossed.

 

[stevetom84]

Got a bite on a dealer. Asked a dealer to price match or come close to a $49k "internet price" Limited (pulled from another state). he said he would give me invoice, and then subtract any incentives I qualify for. Both models I'm targeting are already $10k off MSRP, so his mythical invoice price would be below that in theory. Might be $1k or more off from the $10k. Who knows, but then I can get into incentives, which might bring me down to the $15k or more off MSRP.

Fingers crossed.

Awesome, good luck and I hope you can make it work.

 

[Rancidlunchmeat]

I had to have an affiliate code or $100 Tread Lightly membership. I paid $100 for Tread Lightly which gets you other discounts plus a T-shirt.

Can you talk more about how this was worked into the convo? I've got mine, but I have to wait a few before it becomes valid. My understanding is this gives you 1% under invoice - how did you use that to get 9% under invoice?

Thanks

 

[Roddog2220]

Currently the rebate for blackfriday is 2000. Earlier this month it was 3000. This is for the limited trim. When you select financing it goes down to 1500. Check out the ram website for current incentives based on your zip code.

black Friday don't mean squat, go see them at the end of a slow month lol

 

[Roddog2220]

Got a bite on a dealer. Asked a dealer to price match or come close to a $49k "internet price" Limited (pulled from another state). he said he would give me invoice, and then subtract any incentives I qualify for. Both models I'm targeting are already $10k off MSRP, so his mythical invoice price would be below that in theory. Might be $1k or more off from the $10k. Who knows, but then I can get into incentives, which might bring me down to the $15k or more off MSRP.

Fingers crossed.

stick to your guns, they will fold, I got 13,500 off and think I did ok bc they gave me what I wanted on a trade, 1000 miles into it and im ok with the ram, hope there aren't as many glitches as some have run into

 

[Rancidlunchmeat]

Got a bite on a dealer. Asked a dealer to price match or come close to a $49k "internet price" Limited (pulled from another state). he said he would give me invoice, and then subtract any incentives I qualify for. Both models I'm targeting are already $10k off MSRP, so his mythical invoice price would be below that in theory.

Hmm.. Very interested to see what he comes back with. All of the numbers provided so far in this thread indicate that the deals that are heavily discounted ($10k off MSRP advertised) are already going to be well "under invoice".

I've yet to see anybody provide an "invoice price" that was $10k (or more) below MSRP. Invoice prices are typically only a few percentages under MSRP. My guess is that the salesman is going to come back to you, show you the invoice minus rebate price and tell you that the dealer discount is already a better deal.

I could be wrong, eager to find out what happens.

 

[OldTNHillbilly]

Hmm.. Very interested to see what he comes back with. All of the numbers provided so far in this thread indicate that the deals that are heavily discounted ($10k off MSRP advertised) are already going to be well "under invoice".

I've yet to see anybody provide an "invoice price" that was $10k (or more) below MSRP. Invoice prices are typically only a few percentages under MSRP. My guess is that the salesman is going to come back to you, show you the invoice minus rebate price and tell you that the dealer discount is already a better deal.

I could be wrong, eager to find out what happens.

oh good point, well that's possible that it will come to that. the dealer originally told me that he couldn't go lower than his 10k off MSRP. I finally came back to him with a link to the other truck out of state, and his response was that he would sell me invoice minus incentives. I asked him what his invoice price was, and he said to "pick one out from the site and I'll make it work". --shrug-- we shall see. I'm waiting on a response back now.

 

[KJRam]

black Friday don't mean squat, go see them at the end of a slow month lol

It does for factory rebates. I’m not talking dealer discount. The limited up until October had a 1500 factory rebate. Then it went to 3000 for about 3 weeks, now it’s back to 2000. This is something anyone qualifies for. Not usaa, penfed, truecar, conquest etc etc just plain off FCA rebate.

 

[DaYooper]

It is, but you would have to give up all rebates of course

When I picked up my truck on Monday, there was a $1000 "Black Friday" rebate. You could get another $500 (for a total of $1500) or take the 0% for 36 months and still get the "Black Friday" rebate.

This was for the upper Great Lakes region, 4x4 Limited with a 6'4" box and it agreed with what the RAM website showed at the time. I know it was different for other regions, 4X2, and short box models.

 

[DaYooper]

Can you talk more about how this was worked into the convo? I've got mine, but I have to wait a few before it becomes valid. My understanding is this gives you 1% under invoice - how did you use that to get 9% under invoice?

Thanks

There wasn't any negotiation I had to do to get the 9% under invoice pricing.

I sent an email to a number of different dealers and the quote Jason emailed back was for 9% below invoice with a note that I would need an "AR#" or a Tread Lightly membership to qualify for the price. He also noted that any rebates in effect at the time of delivery would come off at that point which I took to mean that if they went down, then that was my problem not his.

 

[durestos]

The 0% for 36 months gives you a 1500 dollar rebate.

Thanks. I now see from some replies that keeping some rebates may be negotiable. I didn't know that.

FWIW, I got mine at 19% off MSRP. Cannot remember invoice price (salesperson showed me afterwards but I cannot remember the exact amount, but I believe I was below 17% ). Mine is 4WD, CrewCab, Lone Star, 25Z package, ORP, 33 gl tank, alpine speakers and 20x9s.

 

[Spike]

2019 Ram 1500 Limited with pretty much all options.
MSRP $66,550.
Negotiated price $54,000 and 3 tanks of gas...

 

[SuperShortMag]

Went back through a handfull of pages. Looks like the average is about 19% off the MSRP. Other than a couple of crazy good 28% deals, I'm happy with my 21%. Like I mentioned before, I don't care what they call it or how they get there, dealer discount, rebates, customer cash, etc. Just show me the end result

 

[daemlar]

Closed the deal yesterday. Here are the final numbers.

2014 RAM 1500 Crew Cab Tradesman w/ 119,500 mi (very good condition)
Trade-In Allowance: $12,800
----------
Purchase State: Georgia
Registered State: South Carolina
----------
2019 RAM 1500 Limited 4X2
5.7L V8 HEMI eTorque
Exterior Diamond Black
Interior Black
22" x 9" Wheels
Limited Lvl1
Sunroof
Bed Utility Group
Anti-Spin Rear Diff
Trailer Brake Control
33-Gal Fuel Tank
----------
MSRP: $63,790
Dealer Discount: $7,500
Rebate: $2,500 ($1,000 Black Friday, $500 Customer Cash, $1,000 Customer Cash)
Adjusted Price: $53,790
Trade Allowance: $12,800
Trade Difference: $40,990
Taxable Fees: $99
Doc Fees: $699
IMF: $500
Non Tax Fees: $41
Net Price: $42,329
Trade Payoff: $9,000

Balance (Out The Door): $51,329
----------
Full balance financed at 1% for 72 months with local credit union. Added GAP at $399.00.
Total Financed: $51,728 for 72 months @ $742/month.
----------

I love the way my driveway looked this morning!

Thanks again, guys! I hope this helps.

- Daemlar

 

[Stasek]

I’m currently looking at V6 Big Horn with MSRP of $45,525. The dealers first (and hopefully not last) offer is $33,176. That takes into consideration $7k in rebates ($1k Penfed, $1k Truck Owner Conquest, and $500 NAR Member). Hoping to do little better (ha!).

 

[KJRam]

Closed the deal yesterday. Here are the final numbers.

2014 RAM 1500 Crew Cab Tradesman w/ 119,500 mi (very good condition)
Trade-In Allowance: $12,800
----------
Purchase State: Georgia
Registered State: South Carolina
----------
2019 RAM 1500 Limited 4X2
5.7L V8 HEMI eTorque
Exterior Diamond Black
Interior Black
22" x 9" Wheels
Limited Lvl1
Sunroof
Bed Utility Group
Anti-Spin Rear Diff
Trailer Brake Control
33-Gal Fuel Tank
----------
MSRP: $63,790
Dealer Discount: $7,500
Rebate: $2,500 ($1,000 Black Friday, $500 Customer Cash, $1,000 Customer Cash)
Adjusted Price: $53,790
Trade Allowance: $12,800
Trade Difference: $40,990
Taxable Fees: $99
Doc Fees: $699
IMF: $500
Non Tax Fees: $41
Net Price: $42,329
Trade Payoff: $9,000

Balance (Out The Door): $51,329
----------
Full balance financed at 1% for 72 months with local credit union. Added GAP at $399.00.
Total Financed: $51,728 for 72 months @ $742/month.
----------

I love the way my driveway looked this morning!

Thanks again, guys! I hope this helps.

- Daemlar

Nice deal and thorough break down. What is the name of the local credit union that is 1% for 72 months? Seems like a great rate.

 

[Cowboys33]

Closed the deal yesterday. Here are the final numbers.

2014 RAM 1500 Crew Cab Tradesman w/ 119,500 mi (very good condition)
Trade-In Allowance: $12,800
----------
Purchase State: Georgia
Registered State: South Carolina
----------
2019 RAM 1500 Limited 4X2
5.7L V8 HEMI eTorque
Exterior Diamond Black
Interior Black
22" x 9" Wheels
Limited Lvl1
Sunroof
Bed Utility Group
Anti-Spin Rear Diff
Trailer Brake Control
33-Gal Fuel Tank
----------
MSRP: $63,790
Dealer Discount: $7,500
Rebate: $2,500 ($1,000 Black Friday, $500 Customer Cash, $1,000 Customer Cash)
Adjusted Price: $53,790
Trade Allowance: $12,800
Trade Difference: $40,990
Taxable Fees: $99
Doc Fees: $699
IMF: $500
Non Tax Fees: $41
Net Price: $42,329
Trade Payoff: $9,000

Balance (Out The Door): $51,329
----------
Full balance financed at 1% for 72 months with local credit union. Added GAP at $399.00.
Total Financed: $51,728 for 72 months @ $742/month.
----------

I love the way my driveway looked this morning!

Thanks again, guys! I hope this helps.

- Daemlar

Can you give me your local credit union name? Love your deal hope to get a deal like your.

 

[djwdjw]

While no one asked for my opinion, IMO Invoice price is a nonsense number to be negotiating from as magically over the last 20 years the spread between invoice and MSRP has closed by half, thanks to the internet making the number common knowledge. Invoice price is a marketing number dealers use now. See a similar position with more data:

https://fightingchance.com/addon04.php

Price/% off MSRP seems to me to be the target. Timing and amount of time you want to spend flogging the deal have a lot to do with how far you'll get, plus what your tolerance is for a "good enough" deal.