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Marketing
Ram and Former NFL Star J.J. Watt Unite for ‘Wiser’ Campaign
Ram Trucks has launched the second phase of its ‘The Calling’ marketing campaign, which launched earlier this year with the debut of the 2025 Ram 1500 RHO with ‘Twisters’ star Glen Powell. The latest commercial now stars former NFL superstar J.J. Watt. This new installment, titled ‘Wiser,’ highlights Watt’s life after football and his dedication to serving others through his J.J. Watt Foundation. The newest campaign showcases the 2025 Ram 1500 Limited, featuring the twin-turbocharged…
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Older Articles
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News
Fourth Installment Of “Built To Serve” Edition Trucks Are Arriving In Dealer Showrooms:
The first batch of the fourth installment of “Built to Serve” Edition pickups are starting to arrive in dealer showrooms.…
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News
Ram 1500 Earns “Top Safety Pick” Rating For 2021 From IIHS:
For the second consecutive year, the Ram 1500 has earned a “Top Safety Pick” rating from the Insurance Institute for…
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Awards
Ram Dominates Car and Driver’s Editors’ Choice Honors List:
Car and Driver magazine has released their annual Editors’ Choice honors list. With more than 400 new cars, trucks, SUVs,…
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Awards
2021 Ram 1500 Named “Best Fullsize Pickup Truck In Canada”!
The Automobile Journalists Association of Canada (AJAC) has named the 2021 Ram 1500 the “Best Fullsize Pickup Truck in Canada…
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News
Ram Introduces Tradesman HFE EcoDiesel With 33 MPG Highway Rating:
Back in 2015, the RAM brand introduced the Ram 1500 HFE or “High Fuel Efficiency” model. Based on the Tradesman…
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News
Semiconductor Chip Shortage Causes Ram To Repackage Some Options:
Due to the global wide semiconductor chip shortage, the chip-reliant automotive industry has been struggling to make adjustments to its…
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TRX
Does The Raptor Have Enough To Take Out The Mighty Ram TRX?
The Ford Motor Company unveiled its all-new 2021 Ford F-150 Raptor on Wednesday, in what appears to be the performance…
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TRX
Ram Fires Back At Ford’s Announcement About New Raptor Unveiling:
On Friday, Ford Motor Company announced that it would be unveiling its all-new 2021 Ford F-150 Raptor Wednesday. The debut…
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Awards
2021 Ram 1500 TRX Wins Four Wheeler’s Pickup Truck of the Year Award:
The highly-anticipated 2021 Ram 1500 TRX has taken the world by storm. Earlier this year, the performance off-roader earned MotorTrend’s…
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Aftermarket
Hennessey To Introduce Ram 1500 TRX “Mammoth 1000” Package:
Texas-based Hennessey Performance Engineering (HPE) has announced its plans to introduce a new limited-edition based on the new 2021 Ram…
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