While I wouldn't call Kumho a popular brand, I've said similar in other posts regarding Hankook:
https://5thgenrams.com/community/threads/a-t-tires.32284/post-487031
While they may eventually become a real brand, "Venom" is currently a no name brand and are dirt cheap for a reason. I wouldn't stoop to buying any of their tires for a modern vehicle. The shop beater-I'd go cheaper and probably mismatch their tires.
Also, I had Falken AT3Ws on my last truck. Good tires. A bunch of the current ones are made in China, so they're off my list.