With all the talk of truck and rail shortages, why not copy BMW and create a "Sterling Heights Delivery Program?" Ram could drop the $1,645 destination charge and instead charge a nominal white glove fee to fund some "handlers." You just coordinate with them, fly to Michigan, show up the morning of your appointment, and get a factory tour and a hat. They'd then hand you your keys, show you the start button and point to the exit. Well maybe more love than that.
I know folks who've done the BMW European delivery and they rave about it. Problem is, after your expensive euro-drive you still have to drive to a port to drop off the car, fly home, and still wait for your car. If Ram could create a "visit the motherland" Michigan trip with a little schmoozing and the ability to drive your truck straight home, I can see more than a few opting in for the experience. A one-way flight, one hotel night, and a day or three off work to drive your new beauty across America could be an awesome experience - and still cost less than $1,645.
Rams got the most luxurious truck interior. How about a delivery experience to match that appeals to the Mopar-bleeding and new-to-Ram Limited buyers at the same time?
I know folks who've done the BMW European delivery and they rave about it. Problem is, after your expensive euro-drive you still have to drive to a port to drop off the car, fly home, and still wait for your car. If Ram could create a "visit the motherland" Michigan trip with a little schmoozing and the ability to drive your truck straight home, I can see more than a few opting in for the experience. A one-way flight, one hotel night, and a day or three off work to drive your new beauty across America could be an awesome experience - and still cost less than $1,645.
Rams got the most luxurious truck interior. How about a delivery experience to match that appeals to the Mopar-bleeding and new-to-Ram Limited buyers at the same time?
