I've been thinking about this for a bit and wanted to throw it out there for other thoughts and possibly Ram to pick up on it. I'm currently driving a 2011 Mercedes E550 I bought used and when I take it to the dealer I get treated amazingly. 2018 E-Series loaner cars, plush waiting room with a coffee bar and snacks, a light detail every time, the works. I've really come to enjoy it. Now I'm waiting on a new Ram Limited that I'll be paying 50% more for and the thought occurred that I'm going to get a noticeable step down in service because at the end of the day it's a truck and the dealer also sells Jeep, Dodge, etc.
What if the dealers (maybe through a Ram program?) offered "Premium Service" if you bought a Longhorn or Limited? Free loaner trucks (nice ones), expedited service, etc. I'm not suggesting they go as far as some (Lincoln now has oil changes in your driveway) but I wondered, "how many customers would upgrade the trim level just to get that level of service?" I wonder if more women would look at a truck if they got that level of service?
I get that it's a dealer controlled thing but I'm not aware of any dealers in South TX that position themselves as significantly better service. My dealer focuses on the Warranty Forever angle but not much on service that I'm aware of.
I can see the counterpoint that many folks buy these trim levels today without any premium service but since Ram is the most luxurious truck on the market, why not offer the highest level of truck service? It'd be another way to distance themselves from Ford/GM. They are obviously interested in the luxury truck market so why not ramp up the service to match?
What if the dealers (maybe through a Ram program?) offered "Premium Service" if you bought a Longhorn or Limited? Free loaner trucks (nice ones), expedited service, etc. I'm not suggesting they go as far as some (Lincoln now has oil changes in your driveway) but I wondered, "how many customers would upgrade the trim level just to get that level of service?" I wonder if more women would look at a truck if they got that level of service?
I get that it's a dealer controlled thing but I'm not aware of any dealers in South TX that position themselves as significantly better service. My dealer focuses on the Warranty Forever angle but not much on service that I'm aware of.
I can see the counterpoint that many folks buy these trim levels today without any premium service but since Ram is the most luxurious truck on the market, why not offer the highest level of truck service? It'd be another way to distance themselves from Ford/GM. They are obviously interested in the luxury truck market so why not ramp up the service to match?