I think many of us thought that this shutdown and job loss would create a glut of new cars on dealers lot thus motivating them to sell and the factory to offer incentives. A few thought the opposite, that the factories being shut down, that dealers would be concerned about replenishing inventory and thusly not dealing much on what they had and the same with the factory; those people were right.
SOME people still needed vehicles and were still keeping dealer operational, not busy but selling cars. People (like myself and others here) that could wait, were educated buyers and knew these prices weren't that great have sat on the sidelines watching.
My opinion at this point is that when the factories re-start production and lots start to get full again, the factories and dealers are going to need to do something to lure people that are not buying out of necessity back in.
Now, I could be completely wrong and they could look at it like this, we sold cars during the shut down without incentives or dealing much so we can keep on keeping without offers or incentives and not deal on the price. I think that may work on some of the lower trims trucks, Laramies/Bighorn ect but not on higher trim Limiteds and Longhorns, those are not moving and you can see it on cargurus. I don't really see that as a possibility but I do see them going thru May, possibly June with that mindset.
Me, I found what everyone has said was a great deal before this started but the truck wasn't 100% what I wanted and the same trucks I was looking at pre-shutdown are still there now, $65K MSRP Limiteds and LongHorns. These trucks have been on the dealers lots for 200+ days so they are selling, at all.
I am actually trying to hold out for a Limited configured as I've found but with a MFT and I believe that truck is either yet to be built or sitting in a railyard so I can wait. I also believe, at least in my case, MFT's will be more common on higher trims as the factories resume operations this summer just like ETorque has become (barely saw them late last year but this spring, they were everywhere) which gives me more reason to wait potentially for a 2021 model.
Once the people who "had to have a vehicle" have dried up, they are going to have to bring back incentives to attract educated buyers, they are going to have to bring back incentives for me to buy or I just flat wont do it as I don't need to. I can keep driving my current truck and refocus on a RedEye. Those prices (Redeyes) have not changed through this nor do I expect them to so that's an easier decision.