I would suggest you look at the "out the door" price rather than focus on the car buying world of murky/shady/sketchy practices of fees, rebates, and incentives. The most important question - Is Koon's final price better than you can get locally?
For me, they beat the snot out of any prices I found locally AND I got to order the exact Ram I wanted without compromises. Yes, there were fees and I had to run the finance manager gauntlet, but that is standard practice at every dealership I have ever purchased from. Koon's was very upfront on their pricing (fees were listed starting with the first quote I received), Chrysler financing was competitive ($1000 finance incentive beat any bank rate I could find), I just had to say no to upsizing my fries with the finance guy, and I was out the door in two hours, a happy camper.
You can drive yourself nuts with the details that in a few months after purchasing, you won't even remember. $799 fee for paperwork? Seems crazy, but do you have time to audit the dealer to see what the paperwork actually costs them? High finance rate? If you get an incentive for financing with Chrysler, now you have to back calculate what the rate actually is after the incentive discount.
Final price is what really matters.