Dodge/Ram really got my attention with their "The New Dodge" campaign back in the early 1990s. In my opinion, the '94 truck is what saved the company. Things only got better from there, as sales of the new truck brought money into the company to improve other products. By '98 my father couldn't resist any longer and bought the new (2nd Gen) Ram 1500. I loved it. By the early '00s the partnership with Daimler brought better transmissions and engines. When I got married in '04 I bought a new Ram 1500 (3rd Gen). From that moment I never looked back. Been a Chrysler guy ever since, with a laundry list of Rams, Jeeps, and Dodges. Even got the wife to buy a few Jeeps including the new Liberty when it came out, the new Commander when it came out, and the new Cherokee when it came out.
Unfortunately guys, times change. And the new parent company, Stellantis, is clearly staffed with people who have NO CLUE what to do in the U.S. market. They may do decently in Europe, but here in the States they are as lost as a sheep. They are running this company into the ground. They are letting products that were leading sellers two years ago fall into the pit. Ram sales are the worst in the business only to Nissan. Challenger/Charger were #1 in the segment and they're being canceled in favor of EVs and I-6s which will mutilate their sales and put them in a position where they can't succeed and stay in the lineup beyond a single generation. Jeep is being left to rot with no meaningful updates and the only new model being the $112k Wagoneer that isn't attainable. Ram/Dodge/Jeep are in serious trouble. Why the hell are the HD trucks running 15 year old sheetmetal and chassis? Why are they saddled with a 12 year old gas engine? GM and Ford have all new HD trucks and powertrains coming out every couple of years. Guys, RAM has no plans to stay competitive. They have nothing on the radar to even keep up. The trucks we are driving today are as good as it will ever be going forward.
This brand is done. Going forward I can't see myself spending money on anything Ram or Jeep. It's sad. But it's time to move on.