No that isn't so, as they are required BY LAW to list the selling price/ then the rebates EVERYONE qualifies for, THEN separate from "Sale Price including rebates" they are to show "Conditional Price" and that will include all of the rebates...(military/loyalty etc)
But be warned, IF they have put dealer add ons of ANY sort, they are not obligated to disclose that UNTIL they give you a Buyers order, they are only required in the fine print to say a quick statement about MSRP does not includer Dealer Add ons... But most of those you can tell them to keep (unless its window tint...lol)
I see it all the time around here. The MSRP will be up top, crossed out, then the unattainable sale price right below it, that's it. Then when you scroll down to the very bottom of the ad in the really small fine print is the disclaimers. So technically you're right but they have cute little work-arounds to get their units listed first when people are shopping price priority. If this is your first rodeo you can easily get blind sided. My dealer has a $66200 Limited, listed sale price $53979. No other figures around. But all the way at the bottom if you bust out a really good pair of reading glasses you'll see this.
Disclaimer:
All new vehicle prices exclude Destination Charge (
freight),Tax, tags, and processing fee of $799 additional. Prices include all applicable rebates and incentives. Some included rebates may require financing through the manufacturer, and are therefore subject to credit approval. Additional rebates and incentives may apply to those who qualify. Pricing may not be compatible with special factory financing. Prices are valid based on manufacturer incentive program time periods, which vary by make. MSRP, Retail Value and Sale prices do not include dealer installed equipment. All prices are internet only prices. We make every effort to provide accurate information. Some vehicles may include up-to $1,295 in dealer installed options. Please verify options and price before purchasing. Residency restrictions apply. See dealer for details.
* MSRP is the Manufacturer’s Suggested Retail Price (MSRP) of the vehicle. It does not include any taxes, fees or other charges. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Consult your dealer for actual price and complete details. Vehicles shown may have optional equipment at additional cost.
* The estimated selling price that appears after calculating dealer offers is for informational purposes, only. You may not qualify for the offers, incentives, discounts, or financing. Offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.