Ram Unveils Special Edition Truck to Mark the 144th Running of the Kentucky Derby®
Ram 1500 Limited Kentucky Derby Edition packed with capability, technology and luxury
Ram serves as Official Truck of Churchill Downs® and the May 5 Kentucky Derby®
March 26, 2018 , Auburn Hills, Mich. - The Ram Truck brand today unveiled a limited edition of its all-new 2019 Ram 1500 to commemorate the 144th running of the Kentucky Derby®. The 2019 Ram 1500 Kentucky Derby Edition is fittingly based on the brand’s top Limited trim, and will feature distinctive Kentucky Derby “Run for the Roses” fender graphics. The May 5 running of the roses marks the Ram Truck brand’s ninth year as the Official Truck of Churchill Downs® and the Kentucky Derby.
“The Kentucky Derby has long been among America’s most cherished sporting events,” said Mike Manley, Head of Ram Brand – FCA. “The close ties between Ram trucks and the equine community have led us to the introduction of the 2019 Ram 1500 Kentucky Derby Edition. The Ram 1500 is a no-compromise truck that delivers capability, durability, technology and safety and is well-suited to meet the needs of all kinds of owners, including those who love horses.” The launch of the Kentucky Derby Edition will also mark the introduction of Ivory White Tri Coat paint and the first time that a body-colored appearance package will be available on the all-new Ram 1500 Limited. Five additional exterior colors are also available for Kentucky Derby Edition buyers to choose from: Delmonico Red, Diamond Black Crystal, Granite Crystal, Max Steel or Patriot Blue. The Ram Kentucky Derby Edition is available in 4x2 or 4x4 Crew Cab configurations, with a 5 ft.-7 in. bed length. Key content included with the Ram 1500 Kentucky Derby Edition includes the Ram’s exclusive Uconnect 12-inch touchscreen radio with Sirius XM 360L with navigation, four-corner auto-leveling air suspension, power-retracting running boards, trailer hitch with sway control and blind spot monitor with automatic trailer detection. The Kentucky Derby Edition also includes premium full-leather front and rear reclining seats with heating and cooling, genuine wood and metal trim. The 2019 Ram 1500 is capable of towing up to 12,750 lbs. when properly equipped. Base price for the 2019 Ram 1500 Kentucky Derby Edition is $53,190 plus $1,645 destination charge. The Ram 1500 Kentucky Derby Edition is on sale now. Production is limited to 2,000 units. About Ram Truck and the Kentucky Derby:Churchill Downs and the Kentucky Derby are steeped in tradition and the Ram Truck brand will again be part of the festivities at this year’s 144th running of the Kentucky Derby, Saturday, May 5. In recognition of nine years as the “Official Truck” of Churchill Downs and the Kentucky Derby and exclusive automotive partner, Ram will launch the first truck to commemorate the event, the 2019 Ram 1500 Kentucky Derby Edition. The brand’s sponsorship of the Kentucky Derby and Churchill Downs includes immersing fans attending the races, and those watching the festivities on TV, in a total Ram Truck brand experience. Fans will see on-site truck displays, video board integrations, backcountry and trackside signage throughout Churchill Downs, and more. In addition, Ram television spots will run during the NBC network telecast and there will be Derby posts on Ram social channels. Fans can follow the content and join the conversation at hashtag #RamDerby.
FCA Media
