Discount on Rebel less than other trims?

[Eldoradoram]

Hi guys, looking at a 5th gen Rebel, noticed dealers that advertise their discount + incentives and then have a “net price” show less off of MSRP for their Rebels vs other trims.

A current example from a local dealer (Elk Grove, Ca) shows discounts/incentives off their Rebels at $8,750 I think, and their Big horns at a bit over $11k .

Are you guys getting less off MSRP for Rebels? Or should someone accept less discount on a Rebel vs Bighorn or Laramie etc?

I’m not in any rush and just starting to look into detail for a purchase anytime this year.

thanks!

 

[Eldoradoram]

P.s. I haven’t talked to any dealers just been window shopping online so far.

 

[Patsy1099]

Rebels have historically been discounted less than other trims. The discounts will even vary between trims. But I think you will usually see the least discount on rebels. When they first cam out they were only discount like 3k, then after a while 7k. Then you could find them for between 10-15k off msrp. I don’t think you will find them cheaper than that. It will always depend on dealer, inventory, time of year, Ram incentives, etc. Good luck in your search.

 

[Hydroblueguy]

Hi guys, looking at a 5th gen Rebel, noticed dealers that advertise their discount + incentives and then have a “net price” show less off of MSRP for their Rebels vs other trims.
3000-5000 less off, I was in the same boat!
A current example from a local dealer (Elk Grove, Ca) shows discounts/incentives off their Rebels at $8,750 I think, and their Big horns at a bit over $11k .

Are you guys getting less off MSRP for Rebels? Or should someone accept less discount on a Rebel vs Bighorn or Laramie etc?

I’m not in any rush and just starting to look into detail for a purchase anytime this year.

thanks!

 

[Eldoradoram]

I’ve always kinda assumed with trucks you start at 10k off msrp, so actually if I got 10-15k off later in the year I’d be happy with that.