Dealer Survey Validity?

[Mile High Magic]

I simply just don't fill them out any longer, period. Not gonna give ya 10's if you didn't deserve, and surely not going to lie about it. Its just all $$$ kickbacks to the dealer.
So, if you just simply delete them, and don't participate............

This is actually better for the dealer, than if you were to give them negative (less than perfect) scores on their survey. An incomplete doesn't hurt them as much as negative feedback does. And literally, if it's not a 10, it's a fail. It's unfortunate, because these metrics come from the manufacturer, not the "dealership" per se. They're trying to incentivize (and by that, I mean scare them by taking away money) their dealerships, but IMO, it's a complete joke. By telling them "anything less than a perfect grade" is a failure, they assume dealerships will suddenly do things better/differently. The truth is that the term "perfect" (5 out of 5, 10 out of 10), is thrown around waaaaay too often these days...for anything, not just car reviews. Just consumption in general. 5 out of 5 service at a restaurant, 10 out of 10 because a package was delivered as described. That's the kind of **** that throws judging completely off of it's axis. How often has ANY service/product you purchased, been "perfect"? Plenty of servers, salespeople, products, purchases...they're all really wonderful. Like, 8 out of 10 means it was EXCEPTIONAL. Where's the harm in being exceptional? These metrics dictate it has to be perfection?! This is a much bigger issue than just the auto world... You could have one of the most incredible sales people in the history of sales, but if they failed to show you the third option in a submenu of your clock settings, and you marked it NA, fail. If your personal grading system dictates that a 9 out of 10 is otherworldy good, they won't take that into account. Dealerships (and restaurants, and retail stores, and and and and) should all be held accountable, to be sure. A huge part of that accountability comes from the consumer leaving honest reviews, which doesn't happen (in either the good OR bad scenario), and is exacerbated by the practices you all are describing in this thread.

Anywho, I wish they (the proverbial they) would be willing to accept ACTUAL feedback, and not make it about shareholders expectations. It's one big clusterfuck of a cycle. The auto industry as a whole is very predatory, and this doesn't help in the least.

 

[yaksushi]

This is actually better for the dealer, than if you were to give them negative (less than perfect) scores on their survey. An incomplete doesn't hurt them as much as negative feedback does. And literally, if it's not a 10, it's a fail. It's unfortunate, because these metrics come from the manufacturer, not the "dealership" per se. They're trying to incentivize (and by that, I mean scare them by taking away money) their dealerships, but IMO, it's a complete joke. By telling them "anything less than a perfect grade" is a failure, they assume dealerships will suddenly do things better/differently. The truth is that the term "perfect" (5 out of 5, 10 out of 10), is thrown around waaaaay too often these days...for anything, not just car reviews. Just consumption in general. 5 out of 5 service at a restaurant, 10 out of 10 because a package was delivered as described. That's the kind of **** that throws judging completely off of it's axis. How often has ANY service/product you purchased, been "perfect"? Plenty of servers, salespeople, products, purchases...they're all really wonderful. Like, 8 out of 10 means it was EXCEPTIONAL. Where's the harm in being exceptional? These metrics dictate it has to be perfection?! This is a much bigger issue than just the auto world... You could have one of the most incredible sales people in the history of sales, but if they failed to show you the third option in a submenu of your clock settings, and you marked it NA, fail. If your personal grading system dictates that a 9 out of 10 is otherworldy good, they won't take that into account. Dealerships (and restaurants, and retail stores, and and and and) should all be held accountable, to be sure. A huge part of that accountability comes from the consumer leaving honest reviews, which doesn't happen (in either the good OR bad scenario), and is exacerbated by the practices you all are describing in this thread.

Anywho, I wish they (the proverbial they) would be willing to accept ACTUAL feedback, and not make it about shareholders expectations. It's one big clusterfuck of a cycle. The auto industry as a whole is very predatory, and this doesn't help in the least.

Couldn't agree more. It's like giving everyone a trophy, "your kid really sucks at baseball but atleast he tried, here is a trophy". Ahhh don't get me started!!!