i did a 2 second google search. somehow the kendas are showing $369 or something while the toyos are showing $389.
i just did the search again this time clicking into the listing: turns out the toyo pricing is for 33s lol i stand corrected.
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frigging google.
i cannot disclose our cost in public since we signed on to be a dealer for toyo (MAP and other legal stuff), but generally a good starting point for automotive parts cost starts at about 15% off msrp and depending on the level of dealer and can go up to 25-30% off.
i'll just say my cost for the Toyo RT is comparable to the cost of Wildpeak AT4W, and can be less depending on what promo is on at the time.
but at the end of the day, i still wouldn't run it despite $700+ difference... $700 divided by 40k miles I have so far is like 2 cents per mile, or $1/ day of the 2 years I've ran the Wildpeaks lol