I am looking to purchase a new truck for myself. I currently have it drilled down to either a 2020 Ram 1500 or a 2020 Toyota Tundra. I'm new to the "serious haggling" that comes with buying a new truck so not familiar with alot of terms that is used in this forum (MSRP vs invoice, hold backs, etc). I can say that I'm looking to spend around $40k for my truck. I like both trucks but I'm stlll stuck on which one I should go with. On one had I like the Tundra because of what I call a more aggressive exterior look and obviously the reliability, but I do feel like the Interior is dated. I am looking at the Tundra SRS TSS OR TRD Sport. I'm not saying that they have to be as up to date as the ram but I do like more tech when I'm paying $40k and up. Then I have the Ram 1500 Limited which I like the interior and all the tech it offers(12 in radio, pano roof) but I do understand that it's well below the average as far as reliability. Im not the type to trade in my car every other year so I do plan on keeping this truck for 10+ years. Also I have been advised by multiple truck owners not to buy used because I stay in Arkansas so alot of truck owners use and abuse their trucks then trade them in after a few years. Which truck do you think will give me the best bang for my buck? What tips can you give me to help me make a decision.