Why offer 2 body styles (New and Classic)? Is the Warlock a "Classic" Rebel?

[shktrk]

Why offer 2 body styles (New and Classic)? Is the Warlock a "Classic" Rebel?

 

[Reverse]

The Warlock is not a Rebel at all, just has the same grille. They offer 4th gen still because it's a good strategy to offer cheaper 4th gen trucks and more expensive 5th gen

 

[RAMpage]

Good way to get rid of all those 4th gen spare parts laying around

 

[Moparian]

The 4th gens have more than paid for their tooling and whatnot so FCA can continue to sell them at huge discounts while still turning a profile on them. Because of the discounts they come out significantly cheaper than a 5th gen.

 

[Dusty1948]

Why offer 2 body styles (New and Classic)? Is the Warlock a "Classic" Rebel?

With respect to the first part of your question, the answer is pretty simple. Currently Ram has one plant already tooled to make 4th gens (DS) Rams and the company still finds the 4th generation quite popular. Much of the tooling is already amortized making it possible to sell units at a lower price and still have enough margin to make it profitable. This also allowed Ram to convert just one plant to 5th gen (DT) production at a time thereby saving an expense and keeping the pipeline flowing uninterupted. Some years ago Chevrolet did the same exact thing with Silverado.

At some point it will be impractical to keep two separate and distinctly different models in production. I saw a new 2020 DS this past weekend on a dealers lot in Seneca Falls, NY, and I believe it was a Warlock.

Best regards,
Dusty
2019 Ram 1500 Billet Silver Laramie Quad Cab 2WD, 5.7 Hemi, 8HP75, 3.21 axle, 33 gallon fuel tank, factory dual exhaust, 18” wheels. Build date: 17 July 2018. Now at: 030628 miles.

 

[ldoh]

No doubt it's rare for a manufacturer to spend big bucks designing and testing a new vehicle and then keep the previous design rolling down the assembly line. Originally they said it was to offer a low cost option for commercial and entry buyers.