What is it that you like more about it? Just the feel of shifting it? Or do you rest your hand on it like we used to do with the shifter in our old manual transmission trucks..... ah the good ol' days.
I did a lot of snow plowing in my "youth". When I bought my Bighorn ORP, I got the Snow Plow Prep Group and was intending to put a snow plow kit on it. We don't get much snow down here in Southern Illinois, but when we do it is a mess because hardly anyone has a snow plow. I kept wondering how the heck I was going to plow snow with that goofy rotary shifter. The modern plows usually have a handheld controller which you can keep in your hand if your shifting a column lever. I realize that there are other methods of controlling a plow but none of them seemed efficient as I thought through the hand/eye coordination needed to plow. The rotary shifter doesn't give that much feedback (light detents) and you have to look at the little light or the tiny letter in the cluster to know which gear you're in (constant eye focus adjustment). There's no "muscle memory" position to know if you're shifting from D to R or back. It would be even worse if you wear gloves while plowing. With the actual floor shifter or column shifter your hand/arm can know without looking what gear that you're actually in (is it perfect every time? NO. But it's more accurate that spinning that little knob that has no left/right stop positions or any kind of external marking to let you know the knob position). I could imagine trying to spin the knob with a plow controller in my right hand hitting the radio and heater controls every time I tried to shift from D to R (and sometimes, cranking the radio instead of shifting into D when I'm looking over my shoulder or adjusting the plow angle on the fly).
Also, the position is a bit low on the rotary knob. I'm 6'2" I have to hunch over a bit to reach down and turn that knob. I might like the rotary dial more if it was up where the Start/Stop button was located (and the start/stop button located even higher between the cluster and the infotainment screen). But I can only imagine how bad my back would hurt if I plowed for 8 hours straight hunching down to reach the knob every time I went from D to R.
And while I'm on the "position" of the knob/4WD controls: what a fiasco that design is! All those easy to push buttons right near one's right knee and the shifter knob. I can only imagine how many times I would reach for the knob with gloves on while plowing and accidentally push one of the transfer case buttons. I accidentally pushed the "electronic shift on the fly" button for 4WD High while cruising down the freeway at 70 mph when I went to scratch my right knee. I realize that the computer will not allow such a shift but still, why put it there when it's so close to one's knee and the shift knob? It's just poor design! I hope some clown didn't get an award and a bonus for that poorly thought through idea.