MidnightExpre$$
Ram Guru
To the OPs question, it depends on brand and application.
To chime in with the rest, I got the factory one in the bed upgrade package. It was just easier since I ordered it. It is ok. Like mentioned, it is rough but it issupposed to be. If I had a truck off the lot and needed aftermarket, I would go with Rhino liner. It is rubbery feeling and grips to keep things from sliding. My neighbor had it and he abused the heck out of his truck, the stuff held up.
Just my 2 cents.
I too went with the factory spray in bed liner and the Bed Utility Group. Very happy I did. Liner looks great, and the BUG is very convenient and useful. I recommend both.