What I find funny is that I consider my EcoDiesel Pickup to actually be MORE fuel efficient than a Prius!
A 5400lb + vehicle, ultra-comfortable, sunroof bigger than a Prius, huge back seat, luxury components that rival top-end Cadillacs, and the capability to tow and haul anything you might need. Ride comfort that is second to none. You can easily spend 150K on a luxury vehicle and not get a more refined ride. All weather capability with a 4-wheel drive system, air ride suspension, and again, comfort that is better than sitting in your easy chair all while going 70 MPH down the interstate.
All this returning 30+ MPG and 900+ miles of range per tank easily on HGWY trips!
The compact Prius weighs a little over 3000lbs, can't tow, can't haul 1000 lbs of cinder blocks, and has an interior with 40% less room than the Ram and it only gets 50MPG and 500-600 miles of range per tank. Compact ride feel, and slower 0-60 times than the bulky Ram.
When you compare MPG to mass Prius did a poor job with Fuel Economy compared to the Ram EcoDiesel!
Of course, I am pulling this all out of my a** and am probably completely wrong
but I feel Ram achieving 30 MPG with a bulky pickup truck is much more impressive than Toyota's compact Hybrid only getting 50MPG. Ram engineers win this one hands down IMO.
I am not against Electric cars by any means and I would buy the Ram Electric Truck or another brand once they can get 500 Miles of real-world range. Electric is fast and fun to drive. A different experience and though fast snappy gas/fuel engines will always be my first love there are $120,000 EV's out there that will beat a 3.5 Million dollar Bugatti from 0-60!