RAM introduces $2K Conquest incentive on Ford drivers

[AnthonyRI]

!!!Call your friends with Fords, and tell them to come on over we're having a party!!!

As of this morning Stellantis announced a $2K "conquest" incentive for any current Ford owner/lessee, applicable to retail purchase OR lease on select CDJR vehicles.
Right now the program goes from today through the 31st but I have to hope that they then extend this for the month of November and onward. There won't be enough impact in just a week for such a strong move.

HERE'S THE BASICS ON THIS SPECIFIC REBATE
(my paraphrasing, will share official code guide stuff when arranging actual paperwork to sign)
- Own or lease any FORD vehicle.
- Must have owned/leased it for more than 30 days. (You can't go buy a rust bucket for $500 to make this work)
- Does not have to be traded in to the dealership where you're buying your truck
- Applicable to all 2025 Ram 1500s (including RHO)
- Conquest vehicle (ford) must be registered/titled same way as new vehicle (ram). Don't bring your neighbor into this.
- It IS lockable to an order so long as you and both vehicles all qualify both on the order date AND the delivery date
- Not compatible with loyalty rebates - should be fine with most others
- Verification is subject to approval at time of delivery. They are MILITANT about the details, no opportunity for stretching the rules.

HOW DOES THIS WORK FOR A SOLD ORDER
- YES it can be locked to your order, if done correctly. YOUR part of "done correctly" would mean that you have the qualifying conquest Ford registered in your name for more than 30 days prior to placing the order AND still have same vehicle registered in your name at time of new vehicle delivery AND that you are purchasing the new truck in the same name/address as the original Ford and the order was placed. No swapsies.
- The program itself must be active EITHER from the time you ordered, or the time the truck is delivered. So if you have an existing order, your only action is to hope that they continue the program. If you are thinking about placing an order, and want to take advantage, then you should do so while the program is active.

NONE of these incentives will ever impact your MARK DODGE dealer discount - they can only make your deal better!
As a reminder, here's our standard dealer discounts on Ram 1500s:
Bighorn, Tradesman, Rebel -11.5% off MSRP
Laramie, Longhorn, Limited -12.5% off MSRP
Tungsten -12% off MSRP

If you'd like to put a quote together, reach out to us at [email protected] we'd love to get you taken care of!

 

[Alter Ego Trip]

I always love conquest programs that are a slap in the face to those who have been supporting the brand. You've already paid us money and are a captive audience? Pound sand.

 

[AnthonyRI]

I always love conquest programs that are a slap in the face to those who have been supporting the brand. You've already paid us money and are a captive audience? Pound sand.

Still have a loyalty rebate on leases currently

 

[Alter Ego Trip]

Yes, if you are currently leasing a Stellantis product. Wish they'd just blanket "owning" one in general, like the Ford rebate. They need it to unbury all the Chrysler buyers in the past couple years.

 

[AnthonyRI]

Yes, if you are currently leasing a Stellantis product. Wish they'd just blanket "owning" one in general, like the Ford rebate. They need it to unbury all the Chrysler buyers in the past couple years.

Every once in a while they do a regular retail loyalty, though not that often. Just like switching internet providers and getting a promo lower rate for 3 months etc I suppose

 

[nasp]

Did Ram/Stellantis carry this over into November?

 

[AnthonyRI]

Did Ram/Stellantis carry this over into November?

SO far yes!

 

[AnthonyRI]

After today the $2K FORD CONQUEST will change.

NEW: $1500 Conquest on GMC, Chevrolet, and FORD
NEW: NOT lockable to a sold order, must be active at time of delivery

This is common for some rebates to be lockable, and some not. This is why MANY dealerships elect to not bother "locking" rebates and simply state "it'll be whatever it is when it gets here." This way, they're not on hook if they don't due the diligence to call incentives hotline and confirm sold or protection or not. We have been explicitly informed that the new rebate is NOT sold order protected.

For NEW sold orders to lock in this rebate, we'd need to place the order before 5p Eastern. If you are interested, know that you are up against the clock and will need to be swift in following directions But the deposit as always can be done within 3 business days of your vehicles arrival.

For EXISTING sold orders if you signed an incentives config with the Ford Conquest listed on it, and otherwise qualified for all the rebate, you are good. The original Ford Conquest rebate that we've had from October through Today WAS sold order protected.

 

[MarkTTU]

What are the requirements for the conquest? Does it have to be a truck or, assuming this rebate is still active when my truck arrives, can I use my wife’s corvette to qualify?

 

[AnthonyRI]

What are the requirements for the conquest? Does it have to be a truck or, assuming this rebate is still active when my truck arrives, can I use my wife’s corvette to qualify?

Can be any vehicle, doesn't have to be truck.
Does not need to be traded in.
Must be owned/leased for minimum of 30 days prior to use, and not used for conquest previously.

 

[millerbjm]

After today the $2K FORD CONQUEST will change.

NEW: $1500 Conquest on GMC, Chevrolet, and FORD
NEW: NOT lockable to a sold order, must be active at time of delivery

This is common for some rebates to be lockable, and some not. This is why MANY dealerships elect to not bother "locking" rebates and simply state "it'll be whatever it is when it gets here." This way, they're not on hook if they don't due the diligence to call incentives hotline and confirm sold or protection or not. We have been explicitly informed that the new rebate is NOT sold order protected.

For NEW sold orders to lock in this rebate, we'd need to place the order before 5p Eastern. If you are interested, know that you are up against the clock and will need to be swift in following directions But the deposit as always can be done within 3 business days of your vehicles arrival.

For EXISTING sold orders if you signed an incentives config with the Ford Conquest listed on it, and otherwise qualified for all the rebate, you are good. The original Ford Conquest rebate that we've had from October through Today WAS sold order protected.

So if a person ordered a couple days ago and then goes out and buys a Ford this week would they qualify for either the pervious Ford rebate or this new one of they had held title for 30 days when the truck arrives?

 

[AnthonyRI]

So if a person ordered a couple days ago and then goes out and buys a Ford this week would they qualify for either the pervious Ford rebate or this new one of they had held title for 30 days when the truck arrives?

No, in your scenario, the $2K old one wasn't locked at time of order, and customer was ineligible because they hadn't owned for 30 days. The second $1500 one isn't guaranteed to be around when the new truck comes in.

 

[millerbjm]

No, in your scenario, the $2K old one wasn't locked at time of order, and customer was ineligible because they hadn't owned for 30 days. The second $1500 one isn't guaranteed to be around when the new truck comes in.

But if the $1500 is still valid at delivery and they owned an eligible vehicle for 30bdays prior to delivery it could apply?

 

[AnthonyRI]

But if the $1500 is still valid at delivery and they owned an eligible vehicle for 30bdays prior to delivery it could apply?

Sure, at time of delivery you can ignore your order date and you're just looking at rebates from delivery day and validity of them, at that piont.