I'm wondering if there was a mid- year change in the programming?... The reason I say this is - early posts in this thread (I just read the whole thing), has more people noticing MDS kicking in... Later posts its not as common.
I know (many) people will claim it's the difference between "those in tune with their truck and those that aren't" - I think it's more than that.
My Rebel was built June of 2019 - I took possession a couple weeks ago... I didn't notice MDS/eco at all until around 800 miles (had 450 when I bought, that's a whole other thread topic)... On the rare occasion that the light came on, the only other "tell" was slight flutter in exhaust note - barely noticeable, but it's distinctive enough to recognize (passengers probably wouldn't without me mentioning it).
I never "feel" any difference (and even though it's only been a couple weeks, I'm astute to vehicles dynamics - I'd notice if there were felt conditions).
So aside from the exhaust warble/flutter, I don't notice much. I could definitely understand concern with aftermarket exhaust - I'm sure that flutter drone would be annoying! The stock exhaust is tame and the cab is very well insulated - stock is no bother audibly (for me).
As to benefits - I wish I could get some! I'm seeing high 12's... just filled third time - has1045 miles. I sure hope that changes some day