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In simple dollars-and-cents thinking, that's true. As VernDiesel points out, the economics are there for someone who uses the truck to make a living. But the facts are, Americans usually buy what they want, not what they need. A lot of people buy 4WD because they want it, but never actually use it. Who actually needs a panoramic sunroof in a pickup truck? Leather seats? Air suspension? 12" screen? Two-tone paint? Electric running boards? Clearly, economic justification is completely out the window for probably 80% of the options people choose. It's want, not need, with no regard to any legitimate economic justification
Why can't people get it through their heads that engine option is, for the majority of buyers, JUST ANOTHER OPTION THEY WANT.
Actually, the air suspension and 4-link rear are huge advances of the Ram 1500 over the competition. People pay $10k or more to have them installed on other brands or on 3500s in the aftermarket.
I don't care for a panoramic sunroof, but I do like a sunroof to vent the interior on hot days.
Where the Ram 1500 really falls flat is on towing support. Others have real full featured towing mirrors with cameras everywhere...even the Ram HD. But not the Ram 1500. Disappointing. Very disappointing.
That said, the new Ram diesel is not quite as good as the GM diesel...less power, no J-brake. By using a straight 6 GM was able to reduce their production costs (1 cylinder head instead of 2, 2 cams with variable timing instead of 4, etc.) to add those features. That is probably why they also have a lower price, $3k vs $5k. The trouble is the Ram is the better truck.