Ram MSRP being slashed soon?

[millerbjm]

Now I see TK garage had a video claiming Stellantis Woll offer negative equity assistance for current owners and cut MSRP 50%. What kind of fantasy world does he live in? As much as that would all be great from a consumer view I don't see how Stellantis could make those moves and have it be economically feasible.

 

[Dewey]

If it’s all true I’m happy to see reality is finally setting in. MSRP has gotten way out of hand the last 5 years. Almost everyone I know now has serious hesitations buying new trucks anymore due to such rapid increases. The average buyer is being priced right out of the market. It’s obviously been better recently with large discounts but time to realign with the times. It’s not 2022 anymore and people aren’t paying MSRP due to part shortages and supply chain issues. Huge discounts aren’t going away anytime soon.

I realize this will basically just erase all rebates and dealer discounts. Actual sticker price is what most look at when window shopping so lowering that’s a good thing. Most are quickly scared off the lots now seeing what these trucks cost.

 

[Ready Go]

Now I see TK garage had a video claiming Stellantis Woll offer negative equity assistance for current owners and cut MSRP 50%. What kind of fantasy world does he live in? As much as that would all be great from a consumer view I don't see how Stellantis could make those moves and have it be economically feasible.

Agreed..never gonna happen!
All MSRPs need to come down somehow, but compensation to previous buyers that "overpaid" per se, won't be a part of that.

 

[n8zcc]

I used to watch TK's videos, it seemed like he was getting info before others yet recently he's been a bit to "clickbaity" for me.

Not saying that truck prices are not too high

I'll say it: truck pricing is way too high. It is the most profitable vehicle built. The MSRP needs to come down a lot. I don't know about the pricing on Ford SDs, but I just priced out a 3500 GMC AT4 nicely equipped, and its MSRP was quite a bit lower than a compatible RAM HD.

I had to give up watching TK; his videos went on and on saying the same thing he has been saying without saying much of anything. Yawn.

 

[Pikeman_66]

I will be royally pissed if the Tungsten I just took delivery of goes from having an MSRP of $92k to $69k. This is my first Ram, and it will 1,000% be my last if they do that.

same for me on my limited, 1 good thing is I just leased it so i will just give it back and cut my losses and they can eat the residual but still aggravating.

 

[slatersan]

I get that, a little. Trade-in value is always a gamble though. I'm not saying I've always paid a lower price for vehicles that I have purchased than anyone else, but then I've always prioritized getting (as close to) exactly the vehicle I wanted over just cost. If the 2022 truck I bought cost more than the same truck as a 2023, I guess I may have had some disappointment, but I got what I wanted in the first place, so how could I be mad?

Even though it is one that depreciates on it's own, vehicles ARE assets. It is a rare scenario where market forces slashing your asset's value by 25% in a day is a positive for the owner of said asset. Int his instance, would that reduction kill current owners? Unlikely, but you never know. To the guy looking to trade out of/sell their vehicle, that reduction will sting. Having less cash from sale, or even negative equity for those who financed it tight...not a positive.

 

[skidoorulz]

Wouldn't surprise if they did something huge. Ski Doo just came out with 1500 dollar rebates and 0% financing for 60 months on all 2024 carryover ( and there are a ton of 2024's) and all 2025 sleds. Arctic Cat has stopped production of all sleds, rumor is they are done completely and trying to find a buyer and Yamaha has called it quits completely. The prices got out of hand and the winters have not been snowmobile friendly for several years and the manufacturers and dealers are suffering. Ram is losing market share and needs to stop the bleeding. I have my thoughts on why they are losing share but will keep them to myself.

 

[AnthonyRI]

There is a difference between:

1. Dealer discount, which is at the complete discretion of the dealership, and rarely if ever is guided by the OEM. (See 12.5% Laramies Dealer Discount from Mark Dodge)
2. Manufacturer rebates, offered by OEM, on specific trim/year with or without qualifiers (See holiday bonus cash, Ford conquest, etc)
3. Re-Pricing when they literally reprint every single Monroney sticker of unsold vehicles, re-invoiced, and give credit back to dealers who have already paid their higher invoice for vehicles on the lot (See March 6th 2024 on HD Rams)
4. Average transaction price rising or dropping based on actual sales, which can be a mix of all of the above AND the relationship between how many laramies sell compared to how many tradesman, for example.

Consumers, dealers, OEMs, and certainly influencers will often use these terms interchangeably, either intentionally or not.
I would encourage anyone consuming these types of articles/videos or press releases to slow it down and see what did they actually say.

35% decrease? By whom, on what, how so, and compared to when, etc.

 

[Dewey]

Agreed..never gonna happen!
All MSRPs need to come down somehow, but compensation to previous buyers that "overpaid" per se, won't be a part of that.

I agree. Don’t see that happening.

All I can say is if MSRP does come down drastically this will kill the used truck market even more than it is. Prices have already come down dramatically from where they were only a few years ago. I was shocked when I recently ran the value on my truck with 50,000 miles and it’s worth less than half what I paid for it in 2022. Paid $65000 and worth right around $30,000 now. I sold my 5 year old 4th Gen Laramie back then with 122,000 miles on it for that same amount in 2022.

I paid cash for my truck and plan on holding it for at least a few more years so it won’t hurt me much as someone who financed a large portion. Still sucks but that was my choice to overpay in 2022. In hindsight wish I had waited a few more years.

There’s gonna be a whole lot of people upside down on their low downpayment loans especially if purchased in the past 3 years and MSRP’s drop causing the used market erode even more. Gonna be interesting to see how this plays out.

 

[Willwork4truck]

I can get it.
In (ahem) 1982 I bought a new Jeep Wagoneer, the old full size body style with the 360 v8 and quadratrack. This one was a 4 speed, the only one on the lot, they probably had 50+ automatics, which I didnt want.
So naive me paid $1K over msrp for the 4 speed. (Which cost me dearly 3 years later when I sold it and took a $1.5K adjustment due to no automatic).

I wanted a 4 speed, got it, and paid the price.

Oh, I’d imagine repos will rise if there is a large msrp drop. People with a big balance will be tempted to give it back to the bank and move on.

In the house market during 2010, a family friend let their house go back to the bank and bought another repossession that was bigger and nicer for nearly 50% less. For some reason they were able to get financing again. Weird.
Guess it was the much lower cost of the 2nd place.

Wonder if the car market will be the same?

 

[Ramit392]

I agree. Don’t see that happening.

All I can say is if MSRP does come down drastically this will kill the used truck market even more than it is. Prices have already come down dramatically from where they were only a few years ago. I was shocked when I recently ran the value on my truck with 50,000 miles and it’s worth less than half what I paid for it in 2022. Paid $65000 and worth right around $30,000 now. I sold my 5 year old 4th Gen Laramie back then with 122,000 miles on it for that same amount in 2022.

I paid cash for my truck and plan on holding it for at least a few more years so it won’t hurt me much as someone who financed a large portion. Still sucks but that was my choice to overpay in 2022. In hindsight wish I had waited a few more years.

There’s gonna be a whole lot of people upside down on their low downpayment loans especially if purchased in the past 3 years and MSRP’s drop causing the used market erode even more. Gonna be interesting to see how this plays out.

I bought a new Ram in 2023 and traded in 2019 Ram ....I never got what I paid or near what I paid for the 2019....never seen any dealers around Ohio/Kentucky allowing near what anyone paid for a new 19 Ram on trade for a 23. So, not sure where you found your deal to get your money back, on a 5 year old Ram Vs. my 4 year old Ram? I don't think 1 year would make that much difference.

 

[Ramit392]

Just my opinion ,when Ram raised the prices drastically in 2017 they were doing so well moving up in the Mkt over GM was going so very strong until the larger prices of 2021 hurting them with no real updated since 2014. Then made a huge mistake by going with the 6 banger only, and option of the Hemi really hurt them. Ram is the only current one who does not offer a V8. Fords has more than one and GM has more than one of V8's to choose from, Ram has NONE. I personally have owned 5 Rams over the last many years, all bought new with 3 out of 5 I ordered. I refuse to buy an overpriced 6 Banger. There has to be many who feel the same as I do that has hurt Ram.

 

[Kabitz60]

Even though it is one that depreciates on it's own, vehicles ARE assets. It is a rare scenario where market forces slashing your asset's value by 25% in a day is a positive for the owner of said asset. Int his instance, would that reduction kill current owners? Unlikely, but you never know. To the guy looking to trade out of/sell their vehicle, that reduction will sting. Having less cash from sale, or even negative equity for those who financed it tight...not a positive.

I have owned many vehicles in my years and have read enough about (in particular) the 2025 1500 to know that these vehicles are not assets.
You must be losing your ***.

 

[Gren71]

Just saw today Ram is offering 10% below msrp on 2500s until mid Feb… which isn’t amazing but its not awful.

 

[Dewey]

I bought a new Ram in 2023 and traded in 2019 Ram ....I never got what I paid or near what I paid for the 2019....never seen any dealers around Ohio/Kentucky allowing near what anyone paid for a new 19 Ram on trade for a 23. So, not sure where you found your deal to get your money back, on a 5 year old Ram Vs. my 4 year old Ram? I don't think 1 year would make that much difference.

Never said I got my money back on my 5 year old RAM. Sorry for the confusion.

I paid $55650 for my 2017 Laramie when new. Sold it privately 5 years later with 122,000 miles for $30,000 in 2022 during the peak of the used values.

My only point was those were crazy times. Now my current 2022 is worth the same $30,000 in half the years and with less than half the miles even though I paid $10,000 more.

 

[AnthonyRI]

Just saw today Ram is offering 10% below msrp on 2500s until mid Feb… which isn’t amazing but its not awful.

In the northeast.
On tradesman 2500s.
This is the only place I'm seeing it so far, but if you're seeing something different please let me know!

 

[Willwork4truck]

Just saw today Ram is offering 10% below msrp on 2500s until mid Feb… which isn’t amazing but its not awful.

My local dealer is struggling to sell the swr 2500 and drw 3500’s, with or w/o the Cummins. Just too high priced ($85-105K). They have a buttload of 1500’s as well, but theres a much bigger potential buyer pool, even if they are a tad expensive.
RAM sales dropped 7% in the last quarter of 2024, another not so very good sign.

Example: https://www.miraclecdjrofaiken.com/...-2500-limited-4x4-crew-cab-3c6ur5sl2rg356882/

 

[Gren71]

In the northeast.
On tradesman 2500s.
This is the only place I'm seeing it so far, but if you're seeing something different please let me know!

Unfortunately yea, thats all im seeing. I swear it didnt stipulate tradesman when i saw it this morning

 

[AnthonyRI]

Unfortunately yea, thats all im seeing. I swear it didnt stipulate tradesman when i saw it this morning

That's how they getcha LOL

 

[slatersan]

I have owned many vehicles in my years and have read enough about (in particular) the 2025 1500 to know that these vehicles are not assets.
You must be losing your ***.

Why would I be losing my ***? I bought my 2020 Laramie during the early days of covid when dealers were struggling to give trucks away. A similar, but not quite as well equipped, version has a sticker price today of $24k more than I paid out the door. My vehicle is an asset. A depreciating asset, as stated.