Ram MSRP being slashed soon?

[Reverse]

I've been seeing videos on rumors that Stellantis is abt to lower the MSRPs across the board to up to 35%. Does anyone here have any info on that?

 

[Willwork4truck]

Jeep had announced about a 20% msrp reduction in October 24' but nothing on RAM yet. I'd say its coming up later in January... Hold off on any purchases from dealer stock if you can. An order should have price protection.

"Jeep has reduced the MSRP for several of its 2025 models, including the Wagoneer, Grand Wagoneer, and Grand Cherokee:

• Wagoneer and Grand Wagoneer: Prices for the 2025 models are lower than the 2024 models, with reductions of up to $7,000 depending on the model and trim. The 2025 Wagoneer starts at $61,945, and the Grand Wagoneer starts at $86,945.
  
  
• Grand Cherokee: The 2025 Grand Cherokee has price cuts across the lineup, with reductions ranging from $1,000 on the Laredo to $4,000 on the Summit. The price cuts also apply to the three-row Grand Cherokee L. The Laredo 4×2 model has a 2025 MSRP of $38,830, and the Laredo 4×4 model has a 2025 MSRP of $40,830.
  
  
• Compass: Jeep also cut prices on its least-expensive model, the Compass.

Jeep's price reductions are part of an effort to address the brand's declining sales and market share. Jeep's North American boss, Bill Peffer, said that the company knows consumers are dealing with rising inflation costs."

 

[Gren71]

Im really hoping they deeply cut the 2500s as well. I cant stop looking at them

 

[scottmoyer]

There was a dealer in Louisiana (not Mark Dodge) that had pricing on their website last night, but not today. They had a 2024 Jeep Gladiator with MSRP of $45,850 advertised with over $27k off, for a price of $18,700 (or close to that). At the bottom of that page, they had a "You might also like" section that had a 2024 Laramie 4x2 and a 2025 Laramie 4x4 for ~$36k and ~$38k respectively.

I notice today all of those vehicles are now listed with completely new pricing. TK's Garage is the Youtube person that was discussing the pricing. I see he has a new video out stating the dealer may have to honor those prices!

 

[Biga]

I guess the question would be are they going to slash the MSRP's then reduce the incentives?

 

[scottmoyer]

In all reality, all manufacturers should lower their prices to a real value and remove all incentives. I think $500 here or $1000 there as a discount is fine if the price is realistic. A vehicle is worth what it's worth and I think the prices are so inflated over the past 20 years because of the incentives. So, is the paid price the real worth of the vehicle?

In 2014, I bought a new Mustang GT, MSRP was $36,500. Paid $29k for it.
In 2017, I bought a $44k Mustang GT and paid $34k for it.
I bought a 2018 Ford F150 XLT 4x4. MSRP was over $52k. My cost was $38,500.

There was a time when you could buy a 6.4L Scat Pack Charger with leather, NAV and convenience group for an MSRP of $43k, and take it home for about $40k. That price lasted for 4 years before they skyrocketed. I had a '15 and a '17 at that same price.

 

[Willwork4truck]

I used to watch TK's videos, it seemed like he was getting info before others yet recently he's been a bit to "clickbaity" for me. It would be great if what he was saying came true (RAM giving significant reductions in MSRP) yet I kinda' doubt it.

If a manufacturer drops msrp's say 20%-25% and you bought yours 6 months before, now you are royally screwed. It's better to just incentivize the older units on the lot then don't have any price increases, and/or offer a better factory warranty on the new units, say 7/70 btb with 10/100K powertrain, like KIA does (10/100). I'd consider buying a 25' if I could get those kind or warranties.

Not saying that truck prices are not too high, just that banks, customers and the resale market would be hurt if msrp's were significantly cut. Your typical upside-down car note would become the Titanic.

 

[SD Rebel]

I can see both sides, because you will hurt your customers resale if you lower msrp, in that case they should really increase incentives like they did in the past, I bought my truck with 25% off msrp, which was standard back before covid near the end of the year.

However, when it comes to perception you want your vehicle to be seen as even more competitive, so I can also see why they want to lower the MSRP and reduce incentives.

 

[millerbjm]

I keep seeing TK and other youtubers making videos with crazy headlines about price drops but they all seem to go back to TK and he is just putting out a ton of videos - seems like click bait. I have also noticed none of the more legit channels seem to be talking about it but rather the annoying channels that are just obnoxious to me. I tried watching a few but he just comes across as an angry guy on his couch and I have no idea why Stellantis would be giving him special insider info and no one else. So far all the talk about huge drops in MSRP are in reality just pop-up adds for the Tobin dealer by his house on very specific models with every incentive applied, possibly even just bait offers to get you in. I am especially interested in what happens as I have a truck on order and it would be great if MSRP dropped before it arrives but like others have mentioned it may not actually make for a better deal if the MSRP drops but incentives go away. My current deal is approx 25% off MSRP after incentives so they would need to drop MSRP at least that much to match/beat it.

 

[Mc1502]

I will be royally pissed if the Tungsten I just took delivery of goes from having an MSRP of $92k to $69k. This is my first Ram, and it will 1,000% be my last if they do that.

 

[Ready Go]

We bought this 2024 Dodge Durango SRT392 AlcHEMI on 10/31/24...MSRP was $91,785, we paid $72,000..and the dealer (manager) agreed to that price over the phone within minutes..easiest buy ever!!

 

[Willwork4truck]

I keep seeing TK and other youtubers making videos with crazy headlines about price drops but they all seem to go back to TK and he is just putting out a ton of videos - seems like click bait. I have also noticed none of the more legit channels seem to be talking about it but rather the annoying channels that are just obnoxious to me. I tried watching a few but he just comes across as an angry guy on his couch and I have no idea why Stellantis would be giving him special insider info and no one else. So far all the talk about huge drops in MSRP are in reality just pop-up adds for the Tobin dealer by his house on very specific models with every incentive applied, possibly even just bait offers to get you in. I am especially interested in what happens as I have a truck on order and it would be great if MSRP dropped before it arrives but like others have mentioned it may not actually make for a better deal if the MSRP drops but incentives go away. My current deal is approx 25% off MSRP after incentives so they would need to drop MSRP at least that much to match/beat it.

From a today headline from TN...
Oh wait, that just looks like him... Not a match.

 

[Ready Go]

From a today headline from TN...
View attachment 194948 Oh wait, that just looks like him... Not a match.

Crap, this dude has some nasty cataracts(L>R)!!

 

[Mc1502]

We bought this 2024 Dodge Durango SRT392 AlcHEMI on 10/31/24...MSRP was $91,785, we paid $72,000..and the dealer (manager) agreed to that price over the phone within minutes..easiest buy ever!!

Similar situation. I got around $20k off mine as well, but MSRP is the starting point and prices go down from there. If your truck’s MSRP had been $68k, which is what a 25% reduction would create, you likely would have paid something less than $62k.

 

[Willwork4truck]

I will be royally pissed if the Tungsten I just took delivery of goes from having an MSRP of $92k to $69k. This is my first Ram, and it will 1,000% be my last if they do that.

Don't think there's any realistic chance of that happening, but I hear ya'.

 

[HemiDude]

Why would someone get pissed off if the new price of the same truck they bought is less? If you justified paying that much when you bought it then the price must not have been too much. And if you have new vehicle replacement on your insurance, you actually could come out ahead.

 

[Gren71]

Why would someone get pissed off if the new price of the same truck they bought is less? If you justified paying that much when you bought it then the price must not have been too much. And if you have new vehicle replacement on your insurance, you actually could come out ahead ahead.

When msrp drops, the value of existing vehicles also drops…lowering trade in value. There are plenty of folks who finance close to, if not, full price of their truck…and make the choice to do that for various reasons (regardless of if its a good choice or not). Its like you when there are more houses in the market than buyers and all of the sudden your home is worth way less because everyone around you is selling for less…

New vehicle replacement is fantastic but hopefully no one has to experience an accident where their truck is totaled and requires replacement like that..

 

[HemiDude]

When msrp drops, the value of existing vehicles also drops…lowering trade in value. There are plenty of folks who finance close to, if not, full price of their truck…and make the choice to do that for various reasons (regardless of if its a good choice or not). Its like you when there are more houses in the market than buyers and all of the sudden your home is worth way less because everyone around you is selling for less…

New vehicle replacement is fantastic but hopefully no one has to experience an accident where their truck is totaled and requires replacement like that..

I get that, a little. Trade-in value is always a gamble though. I'm not saying I've always paid a lower price for vehicles that I have purchased than anyone else, but then I've always prioritized getting (as close to) exactly the vehicle I wanted over just cost. If the 2022 truck I bought cost more than the same truck as a 2023, I guess I may have had some disappointment, but I got what I wanted in the first place, so how could I be mad?

 

[Willwork4truck]

Here's a not particularly apples to apples comparison but whatever...
I bought a 2019 in June of 19'. Got what I thought was a "decent" deal but nothing "fantabulous".
After all, the 5th gen was "truck of the year" and all the auto rags were raving about it..

Then in August, a mere 2.5 months later, RAM has "Truck Month" and the same 19' Limited with even more options (level 1) was sold (to my son) from the same dealer, for $6K less. The level 1 was a $3500 option, so thats almost a $10K difference.
Good for him, however I was not too pleased with my timing.

That was a 10% reduction. If RAM announced a 25% reduction and you missed it by 2 months, how would you feel?

 

[HemiDude]

That is a bummer for you. Again, for me when I purchase new, priority 1 is: Did I get the one I want? 25% is alot, and I would likely say "Awww s***, but then move on. Life is too short to worry about things I cannot change. I bought a Challenger last year, very close to the one I bought new in 2012. I paid less for this one than I did for that one. Doesn't make me regret what I paid for the '12, because that was the one I wanted - I had it shipped in from another state and it cost what it cost.