I first saw the new Ram in person at the Dallas Auto Show. I liked the classic crosshair look, and it took me a sec to recognize the new truck as a Ram. I took some time looking over the truck closely, and I decided the new one looked more conservative, but still sharp, mature, and modern. To me, the only weak spot in the design was the rear fender curvature with the short bed. RamBoxes make this far less noticeable.
The black/saddle Longhorn interior was on hand, as was the Limited, and I thought the Longhorn interior and grille were outstanding. The wheels, too. I had been looking closely at the F-150 Limited, and the interior felt a little plain by comparison.
Test drives ultimately put the Ram ahead of the Ford and GMC.