I grew up a die-hard Ford guy. Have had many Ford trucks, as well as GM, Toyota, Nissan, Ram, etc.
There is no way I'd pick the Ford over the Ram right now. Just no way. Ford has completely lost touch with their consumer base. They're still trying to appease the 55-85 year old crowd with their styling, interior, and specs. And from a quality stand-point they just aren't where they need to be anymore. Also, that 3.5L EcoBust engine is a train wreck. Carbon coking on valves, TSB and recall lists a mile long, and a complete nightmare to work on. Plus they drink gas at alarming rates if you tow. Avoid that like the plague if you can. I had better luck with the Coyote V8. And I have a friend with a quarter-million miles on his Coyote V8. But overall, the Ford truck is probably the last one on the list for me these days. That company has fallen so far. It's sad.