What's the best time of year or month to get the best deal on a custom order?
There is a great episode of
This American Life from 2013 that follows a salesman at a Jeep dealership on Long Island. Granted, this took place six years ago but it's an enlightening look into the incentive process that Chrysler has (or had at the time) with their dealers.
It's been a while since I listened to it in its entirety but it definitely makes it clear that the dealerships received a bonus from the manufacturer for moving X number of vehicles each month, resulting in a mad push to make sales nearing the months end.
Again, this episode is from 2013, which I think is about a year before Fiat came into the picture, so things could very well have changed. And if memory serves, the intent was to move current inventory (vs. taking orders).
But it's still worth a listen.
This American Life - 129 Cars Episode