What should I pay?

[Cuppedup]

I’m getting closer to getting a new truck and keep bouncing between the Sierra and ram 1500. I’ve built a ram online and the ram builder prices it at 48,XXX. With this being the MSRP, what price would you guys say is a good deal and what would you try to work down to. I’m in no need to rush this, I’ll be ready to pull the trigger within a year, maybe less pending on deals. This will be my first “new” truck purchase From a dealer. Below is how I built the truck. Might do trailer package, maybe another thing here or there, so the 48k CLOSE....

2020 Ram 1500 crew cab, 6’4 bed, white.
3.0L Ecodiesel
4x4
Level 1 package
Sport appearance
48,XXX

what do you think this truck could be haggled down to? Trade in would be a beat up 07 Reg cab F-150 xl 2wD...not expecting much for it. Maybe even private sale.

 

[RainDesert]

In my area, assuming you want rebates over financing incentives, 10k off MSRP is pretty good. It can vary but that is a good average.
Looking today for a friend I'm seeing 10k off and that 84 months at zero interest. That is as good as I'm used to seeing.

 

[Cuppedup]

I’m in Southern California but willing to travel (far) for the right deal.

 

[Timeless]

Anything less than 20% off MSRP you should walk away. If you are willing to look around a larger area (500 miles or less) you could even get more depending on inventory and how eager the dealer is to sell. I would expect in the current climate many dealers should be very hungry.