Rsorrell2
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Ram ditches Laramie Bighorn name
According to Mopar Insiders, Ram is officially dropping the Laramie name from the Laramie Longhorn trim of the Ram 1500 pickup-truck to rebrand its luxury truck offerings. The top-level trim Ram 1500 will still be the Limited trim, with the Laramie Longhorn transitioning to the Limited Longhorn to help reduce confusion of the naming conventions and also align the two luxury trucks into a more complementary relationship.
When it comes to standard equipment, the Ram 1500 Limited and Limited Longhorn share many of the same features including LED headlights, chrome trim, side steps, and more. That is why it makes sense for both of these trucks to share a similar trim name. The Longhorn will offer Ram customers a more Western-themed truck offering with familiar materials like leather, wood, and stitching to offer a true luxury package.
Ram ditches Laramie Bighorn name
According to Mopar Insiders, Ram is officially dropping the Laramie name from the Laramie Longhorn trim of the Ram 1500 pickup-truck to rebrand its luxury truck offerings. The top-level trim Ram 1500 will still be the Limited trim, with the Laramie Longhorn transitioning to the Limited Longhorn to help reduce confusion of the naming conventions and also align the two luxury trucks into a more complementary relationship.
When it comes to standard equipment, the Ram 1500 Limited and Limited Longhorn share many of the same features including LED headlights, chrome trim, side steps, and more. That is why it makes sense for both of these trucks to share a similar trim name. The Longhorn will offer Ram customers a more Western-themed truck offering with familiar materials like leather, wood, and stitching to offer a true luxury package.