Fourth quarter U.S. Silverado sales underperformed the segment, as the full-size pickup truck segment expanded an average of 3.26 percent during the quarter as Chevy Silverado sales fell 3.64 percent.
The results place the Silverado in third by sales volume among its competitive set, behind the Ford F-Series (see
Ford F-series sales) in first and the Ram Pickup (see
Ram Pickup sales) barely in second, a mere 219 units ahead of the Silverado. Meanwhile, the Silverado finished ahead of other segment contenders, including its own corporate cousin – the GMC Sierra (see
GMC Sierra sales), as well as the Toyota Tundra and Nissan Titan.
As mentioned above, the full-size pickup truck segment expanded an average of 3.26 percent in Q4 2018 and 2 percent during the complete 2018 calendar year.
