Bigger discount on Big Horn vs Tungsten?

[dgt1031]

I want a new Ram, but why is the discount larger on the Big Horn than on the Tungsten?
Prefer a white Tungsten instead of a loaded up Big Horn.

 

[Biga]

Big Horns seem to always have a bigger discount then any other trim probably because it is the volume trim and less exclusive.

 

[Dewey]

Supply and demand. Lots are full of Bighorns. Never seen a Tungsten. They gotta move the volume trucks to keep the money flowing.

 

[dajogejr]

Well put Dewey. Tungsten is the premium line, and Ram is going to preserve that profit margin by selling more trucks in the big horn lineup, in which they make a ton more of.
For luxury truck pricing, the Laramie is probably the sweet spot for options.
Once you go Limited and above, the choices narrow and price climbs…

I live and work by the SHAP plant. I see a LOT of the RAMs on the road or on trucks…every day.
I see very few in the higher trim packages compared to Big Horns.

 

[Willwork4truck]

Well put Dewey. Tungsten is the premium line, and Ram is going to preserve that profit margin by selling more trucks in the big horn lineup, in which they make a ton more of.
For luxury truck pricing, the Laramie is probably the sweet spot for options.
Once you go Limited and above, the choices narrow and price climbs…

I live and work by the SHAP plant. I see a LOT of the RAMs on the road or on trucks…every day.
I see very few in the higher trim packages compared to Big Horns.

Todays Mark RAM website has many BH and Laramie offerings, like 60+, just 3 Limiteds, no Tungstens at all. Course the average guy cannot afford a Tungsten.
The price difference between their BH's and Laramies varies from $4K-10K.
When we bought our 23' all I wanted was a BH with Level 2 but wifey was coming out of a BMW X5 so...