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Way to go. 13.3% dealer discount is one of the highest. How were you able to negotiate such a steep discount?

Can you separate out the dealer discount vs the rebates? Thanks

Good job on the dealer discount, 10% is good. Can you clarify what the 4k in rebates are? I see (in my area) only $1500 rebates on the Limited. (Guessing you got $1000 truck conquest too)

Can you separate the dealer discount and the rebates? That will help figure out if you're getting the best deal.

I'm pretty sure this is the contest I entered that allowed RAM to send me a $500 certificate: https://www.siriusxm.com/ram

Someone earlier in the thread tipped me off to Penfed. You have to be a member, but their car buying service (powered by TrueCar) will generate a $1000 certificate. You don't have to finance through them. The coupon is actually tied to your name / address in the DealerConnect software that...

Truck conquest is if you have a current registration to any competitive truck (Ford, Chevy, etc..).

Correct, that is the dealer discount off MSRP, before any rebates/incentives. 9% off is right under invoice, and some online dealers have 14% off (Idaho / Arizona)

Finally bought a Laramie 4x4 Crew Cab MSRP 55700 Dealer discount: 7900 (14%) Rebates: 5000 (3000 general + 1000 penfed + 1000 truck conquest) Adj. price: 42800 (23% off MSRP) I probably left some money on the table, but they did deliver the car 200 miles to me.

Updated: Coupon taken

That makes your dealer discount ~ $7500, or 15% under MSRP which I believe is the highest dealer discount we've seen so far. 9% off is common and is right under invoice .... How did you negotiate it so low?

~9% dealer discount is common, it's about the F&F pricing. You can push for another few % off if it's worth your time. What I'm curious about is how you qualify for $4500 on the limited? The general limited rebate is $1500, what is the other $3k?

28% off MSRP seems pretty stellar. What was the dealer discount vs. the rebates/incentives?

Any tips for negotiating? Did you have to bring in another dealer's offer to get them to beat it? I'm running into a wall at about 9% below MSRP, and you were able to do 12% off the original MSRP (not counting rebates).

Thanks. The specs/brochure says The limited doesn’t come standard with the HK audio, it’s added in Level 1...

I've got 2 offers, none as stellar as others in this thread, and am having a hard time deciding ... Dealer 1: 2019 Limited 4X4 (Level 1, Tonneau, 3.92, ASD, Sunroof, 22" wheels) MSRP $66000 Dealer price $59500 (~1% under invoice, 9% below MSRP) Rebates: $1500 + $1000 (penfed) = $2500 Price...

I'm a member of Penfed, but how to you get the $1000 certificate? All I see is their Penfed Auto Buying (Truecar) service that just gets you in contact with local dealers.