RAM TRX IS BACK...

[RAMTEXAS]

I'm glad that it is back and with more HP this time around.
My biggest disappointment is with the starting MSRP of $102K though...
I am aware that it is cheaper than the FORD RAPTOR R but damn I can't believe it's about $30K more than the RHO
Do you guys think RAM shot themselves in the foot with this new pricing or what!?

 

[RAMTEXAS]

Hardly any changes and yet here we are…

 

[kakatou]

RAM could find itself in a tricky position, attracting hardcore fans of power and innovation, but potentially alienating those who feel the price isn't commensurate with the upgrade. So yes, some might see this as a commercial misstep, especially if sales don't meet expectations in this price range.

 

[Eighty]

The new TRX comes with basically the full Level 1 package. So the price difference to an equivalent RHO is only about $16k (so a 19% increase). That seems like a decent price point for getting 44% more ponies under the hood.

 

[RAMTEXAS]

The new TRX comes with basically the full Level 1 package. So the price difference to an equivalent RHO is only about $16k (so a 19% increase). That seems like a decent price point for getting 44% more ponies under the hood.

that takes away from those who desired bare bones TRX units though. not everyone wants fully loaded or almost fully loaded.

 

[Eighty]

that takes away from those who desired bare bones TRX units though. not everyone wants fully loaded or almost fully loaded.

You're right. But based on the 2021-2024 TRX, 96.9% of them were Level 1 or Level 2. Only 3.1% of them were base models. So it's pretty clear that "almost all" TRX buyers aren't looking for a cheapo model.