Ram just didn't get it.
They weren't attracting customers because they had the best V8.
It wasn't the most powerful, nor the quickest, nor the cleanest, nor the thriftiest.
But the package overall had the most character of any half ton option, and the Hemi V8 is by far the most musical and satisfying sounding V8 of the fuel injected era, and it played a big part in that character.
Say it all the time, but if you just wanna go fast get an EV.
I listened to a Podcast interview of Stellantis CEO, and he sounds like a royal pr!ck. Totally believe he'd make an arbitrary decree like "not one emissions credit will be purchased".