During Super Bowl LVII, the Ram brand gave the public its first sneak peek of the upcoming all-electric Ram 1500 REV during a 60-second commercial entitled “Premature Electrification.” At that time, Ram announced that it was opening pre-orders of the REV through its REV Insider+ program.
For a one-time $100 refundable fee, the program unlocks privileges that include a chance to reserve a place in line for pre-order and exclusive access to events, news, and information about the Ram 1500 REV.
It only took five days before Ram closed the reservation program indicating strong demand for the REV. However, Ram did not disclose the exact number of reservations made, making it difficult to suggest how many units the automaker was projecting for its first model year.
At the truck’s official reveal at the New York International Auto Show (NYIAS), Ram CEO Mike Koval, Jr. stated that the automaker had re-opened the program after it “secured additional capacity.”
While Ram continues to be quiet about future production details, sources close to the situation have told MoparInsiders.com that it looks like Ram will produce its new REV pickup at the Warren Truck Assembly Plant in Warren, Michigan. The facility currently produces the Jeep® Wagoneer, Grand Wagoneer (WS), and Ram 1500 Classic (DS).
Production of the Ram 1500 Classic is expected to end at Warren after the 2023 model year. The plant is only a few miles from the Sterling Heights Assembly Plant (SHAP), which manufactures the internal combustion engine (ICE) Ram 1500 (DT).
Although FCA (Stellantis) began production of the fifth-generation Ram 1500 at SHAP in January 2018, it has since struggled to meet the market’s demand, at least before the pandemic.
With the new Ram REV sharing many of its components with the current DT trucks and sporting a chassis similar to what underpins the WS, Warren Truck seems to be the ideal spot for producing the REV logistically. With Ram Classic production ending, producing the Ram 1500 REV at Warren Truck also makes perfect sense to take up excess production capacity.
Stellantis recently invested $1.5 billion into revamping the Warren Truck facility to produce the WS twins and their electrified variants. The facility even received a new 300,000 sq. ft. state-of-the-art paint shop and offices.
The Ram 1500 REV is scheduled for production, sometime in the Q4 of 2024.