Earlier today, the RAM brand took the wraps off of its production Ram 1500 REV battery-electric pickup truck. The highly-anticipated truck will make its television debut in a 60-second commercial that will air early in the fourth-quarter of Super Bowl LVII, tonight! The commercial, “Premature Electrification,” has been released already on RAM’s social media channels and features Emmy-nominated actor Jason Jones.
“The Ram brand has redefined the pickup truck segment before, and will once again with its all-new Ram 1500 REV,” said Mike Koval Jr., Ram CEO. “We believe in bringing the right range of powertrain solutions to our customers, and the Ram 1500 REV will be the first in a lineup of electrified solutions that will add to our current award-winning truck lineup. We are on an exciting electrification journey that will see Ram push past the competition in areas customers care about the most: range, payload, towing and charge time.”
In the commercial, Jason addresses head-on some potential electrification anxieties that consumers may have about purchasing an electric vehicle (EV), such as range, power, and payload. The commercial brings lighthearted humor to the high-tech EV conversation and is design to resonate with the truck-buying consumer. The intent of the commercial is to let buyers know that the RAM brand has listened to their concerns and will be introducing the Ram 1500 REV to the market in Q4 2024.
The 60-second commercial can be seen in its entirety at the top of the page.