During the production launch of its all-new 2021 Ram 1500 TRX performance off-roader back in December, the RAM brand announced that VIN #001 of its limited-edition Launch Edition would be auctioned off at a later date to benefit an undisclosed charity. This morning, the RAM brand finally released the finalized details about the unique auction.
The 2021 Ram 1500 TRX Launch Edition VIN #001 will be auctioned off on Friday, March 26th, with the entire sale price benefitting the United Way for Southeastern Michigan’s 2-1-1 helpline. The helpline provides services to veterans and their families. The auction will be held during the Barrett-Jackson Scottsdale Auction, and those interested in taking home the first Launch Edition model can bid in person, by phone, or online at Barrett-Jackson.com and clicking on “Bid”.
The 2021 Ram 1500 TRX Launch Edition was a limited production run of 702 units for the United States (100 for Canada), commemorating the quickest, fastest, and most powerful truck ever. The United States offering of the Launch Edition came at the official unveiling of the truck and only took less than three hours to have all of them spoken for, except this one.
So what makes the Launch Edition so special? The limited-edition package includes the following equipment…
- TRX Exterior Graphics
- TRX Hood Graphics
- 18-Inch x 9-Inch Beadlock-Capable Aluminum Wheels by Mopar®
- 19 Speaker Harman Kardon® Premium Sound
- 4-Adjustable Cargo Tie-Down Hooks
- Adaptive Cruise Control
- Deployable Bed-Step
- Dual-Pane Panoramic Sunroof
- Heads-Up Display
- Lane Keep Assist
- Leather and Carbon Flat-Bottom Steering Wheel
- LED CHMSL Lamp
- Pedestrian Emergency Braking
- Pick-Up Box Lighting
- Real Carbon Fiber Interior Accents
- Rear- View Auto-Dimming Digital Display Mirror
- Spray-In Bedliner
- “TRX Launch Edition” Console Badge
- “TRX” Red Interior Accents
The Launch Edition package added an additional $12,150 USD to the price of the TRX. Additionally, Ram 1500 TRX VIN #001 includes other optional equipment, such as RamBar by Mopar, rock rails by Mopar, bed-mounted tire carrier by Mopar, Trailer Tow Group, and Trailer Reverse Steering Control.
“The award-winning 2021 Ram 1500 TRX bolsters the brand’s strong history of high-performance trucks while expanding the light-duty lineup with the segment’s best combination of performance, capability, luxury, and technology,” said Mike Koval Jr., Ram Brand Chief Executive Officer. “When Ram 1500 TRX VIN #001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March.
“More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families,” Koval added. “At Ram, we offer unique ‘Built To Serve’ Editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.”
The 2021 Ram 1500 TRX Launch Edition VIN #001 auction vehicle will be on display at the Barrett-Jackson Scottsdale auction from Saturday, March 20th to Saturday, March 27th. The truck will come with a unique Authentication Kit that includes a presentation box with a bound book custom-developed by the Ram Brand team that highlights the vehicle’s design development, exclusive photos and video, a speed-form model, and a Ram Truck cover developed by the vehicle’s design team.