If you didn’t jump on the limited edition 2021 Ram 1500 TRX Launch Edition on Tuesday, August 18th, you missed your opportunity. All 702 units of the 702 horsepower performance off-roader were sold out for the United States in only three hours.
“The groundswell of demand for our all-new 2021 Ram 1500 TRX Launch Edition validates our efforts to bring the fastest, quickest, most powerful pickup truck to market,” said Mike Koval Jr., Head of Ram Brand. “We said the Ram 1500 TRX Launch Edition would go fast. And we meant that in more ways than one.”
The 2021 Ram 1500 TRX Launch Edition trucks added an additional $12,150 to the $69,995 U.S. Manufacturer Suggested Retail Price (MSRP) to the TRX. That doesn’t include the extra $1,695 for destination either. So what did that extra $12,150 get those 702 buyers…
- TRX Exterior Graphics
- TRX Hood Graphics
- 18″ x 9.0″ Beadlock-Capable Alum Wheels by Mopar®
- 19 Speaker Harman Kardon® Premium Sound
- 4-Adjustable Cargo Tie-Down Hooks
- Adaptive Cruise Control
- Deployable Bed-Step
- Dual-Pane Panoramic Sunroof
- Heads-Up Display
- Lane Keep Assist
- Leather and Carbon Flat-Bottom Steering Wheel
- LED CHMSL Lamp
- Pedestrian Emergency Braking
- Pick-Up Box Lighting
- Real Carbon Fiber Interior Accents
- Rear- View Auto-Dimming Digital Display Mirror
- Spray-In Bedliner
- “TRX Launch Edition” Console Badge
- “TRX” Red Interior Accents
Featuring exclusive Anvil Gray exterior paint, the Launch Edition sets itself apart from the rest of the pack. Inside, each of the TRX Launch Edition trucks gets a special red and brushed-aluminum center console badge identifying it as a special, limited-edition TRX model. All Launch Edition models come with the TRX Level 2 Equipment Group, adding carbon-fiber interior trim, color accent package, Head-up Display, Beadlock-capable wheels, 19-speaker Harman Kardon premium sound system, dual-pane panoramic sunroof, and bodyside graphics.
As for the 100 units for Canadian production, ordering and pricing are still unavailable at this point. But if you are in Canada and waiting for one, we suggest jumping on the bandwagon immediately when ordering opens.
Production of the 2021 Ram 1500 TRX Launch Edition starts in the early fourth-quarter of 2020 at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan.