Ram has been making waves in Australia with its line of right-hand drive trucks through the Ateco Group. Their strategic move has paid off, as they recently reported record-breaking sales locally. At the end of June, Ram recorded an impressive 1,172 sales, marking an 85.2% increase compared to the same period last year. The mid-year tally for 2023 reached 4,156 units, showing a substantial 61.6% growth and contributing to a remarkable milestone of over 25,000 vehicles sold since the launch.
The driving force behind Ram’s success in Australia has been the popularity of their 1500 model, which outperformed competitors like the Toyota Land Cruiser, Volkswagen Amarok, Jeep® Gladiator, and Nissan Navara in June. To build on this success and cater to the demands of its eager audience, Ram has expanded its family of trucks with the 1500 Laramie Sport, featuring various updates inside and out.
The Ram 1500 Laramie Sport is available in three color options – Diamond Black, Bright White, or Granite Crystal – and comes with a color-coded grille, bumpers, and side mirror casings. It rides on new 20-inch alloys and boasts the convenient RamBox cargo management system. Inside, the truck is equipped with a host of high-tech features, including a 12-inch digital display, a 360-degree camera system, lane departure warning, blind spot monitoring with rear cross-path detection, forward collision warning with active braking, park assist, adaptive cruise control, and more.
Under the hood, the Ram 1500 Laramie Sport is powered by the same potent HEMI V8 engine found in the rest of the range. The 5.7-liter HEMI® V8 engine comes with eTorque mild-hybrid technology, delivering an impressive 390 horsepower (291 kW) and 410 lb.-ft. (556 Nm) of torque. The engine is paired with an eight-speed automatic transmission, offering seamless and powerful performance. Ram claims that this truck offers best-in-class towing capability, with an impressive 9,920 lbs (4.5 tons) available for hauling.
As for the pricing, the new Ram 1500 Laramie Sport comes with a recommended retail price of AU$136,950 (approximately $93,630 USD).
The 1500 Laramie Sport model finds its place between the Laramie and Limited variants in Ram’s Australian lineup, which includes the Express and Warlock trim levels at the entry level. Sitting proudly at the top of the range is the highly acclaimed 1500 TRX. This beastly truck is powered by a supercharged 6.2-liter HEMI HELLCAT V8 engine that generates a staggering 702 horsepower (523 kW) and 650 lb.-ft. (882 Nm) of torque.
The lineup in Australia also includes the 2500 and 3500 Laramie Crew Cab models, which are exclusively offered with the 6.7-liter Cummins turbodiesel I6 engine. This powerhouse delivers an astonishing 370 horsepower (276 kW) at 2,800 rpm and 850 lb-ft (1,152 Nm) of torque at 1,700 rpm, ensuring unparalleled performance for towing and hauling needs.
With record-breaking sales and a growing fan base, Ram continues to solidify its position as a dominant player in the Australian pickup truck market.
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