Back in November, the Ram Truck brand announced the introduction of the new 2020 Ram 1500 “Built to Serve” limited-edition series pickups to honor the armed services. Just the other day, the 5thGenRams staff caught a ton of the trucks on the lot of the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan. It now seems that Great Lakes Region Ram Trucks dealers are now taking deliveries of the first batch (Gator and Diamond Black) of the limited-edition series.
The U.S. Armed Forces “Built to Serve Edition” Ram trucks will be offered in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,000) and Billet Silver (1,000)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (500)
Ram “Built to Serve Edition” trucks feature other unique interior and exterior features that set them apart, including a United States flag and Built to Serve decal on each of the rear quarter panels.
The “Built to Serve Edition” trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.
Inside, each of the five branches of “Built to Serve” Ram trucks is accented with unique, corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green or Orange.
These new Ram models are also ready to display their owner’s military pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes or slogans – to personalize their “Built to Serve Edition.” Front seat-back panels are covered with PALS/MOLLE webbing to attach additional equipment or pouches.
Ram 1500 “Built to Serve Editions” also feature:
- Built to Serve instrument panel badge
- Lockable console storage
- Deeply bolstered cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
- All-weather rubber slush mats
Underneath the skin, each Ram “Built to Serve Edition” is ready for action, loaded with 4×4 Off-Road Group content, including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Now while the 5thGenRams staff at the Canadian International Auto Show in Toronto, Ontario yesterday. Ram Trucks Canada had a “Built to Serve Edition” on display at the show. The truck was of Canadian-spec but no official announcement of the truck for the Canadian market has been announced as of this writing, but we are expecting something soon. We have reached out to Ram Trucks Canada for further information.