Today, Ram Trucks is unveiling its new 2020 Ram 1500 Big Horn “Built to Serve” Edition at the “Stars and Strings” concert at the beautiful Fox Theater in downtown Detroit, Michigan. Ram will be releasing the first of the five different Built to Serve Editions, which will be available in all powertrain configurations as well as both Quad Cab and Crew Cab configuration, this month to coincide with the Veterans Day holiday.
According to the U.S. Department of Veteran Affairs, approximately 7% of the U.S. population is active or a reserve member or a veteran of the armed services. The limited-production Built to Serve Editions of the Ram 1500 are designed to honor the five branches of U.S. Armed Forces and each will be offered with its a unique low-volume color exclusive to the Built to Serve Edition or a predefined standard color. The available colors are…
- Gator (1,000 units) and Diamond Black (1,000 units)
- Ceramic Gray (1,000 units) and Patriot Blue (1,000 units)
- Anvil (1,000 units) and Billet Silver (1,000 units)
- Tank (1,000 units) and Flame Red (1,000 units)
- Spitfire (500 units) and Bright White (500 units)
“Ram wants to honor those who are serving or have serviced the U.S. with distinction,” said Reid Bigland, Head of the Ram Brand. “For Ram truck owners, whether military or civilian, “Built to Serve” is a maxim that they can be proud to stand behind. We also want to bring together Ram owners who are not currently serving to make a difference in their communities. We launched our Ram Nation volunteer organization in 2015 as a way to give our Ram truck owners a way to be involved when there’s a need.”
There is a lot more than just the low-volume colors that set these trucks apart from the standard Ram 1500s. Starting with the U.S. Flag and Built to Serve decal on the rear box sides, the Built to Serve Editions also feature black front and rear bumpers, a black grille and surround, Tradesman grille inserts, black badging, body-colored fender flares, black bezel LED headlamps and tail lights from the Rebel and Night Edition trucks, black wheel to wheel side steps, and a set of black 4-inch exhaust tips. For those of you with a keen eye, the wheels are also the 20-inch aluminum wheels design from the Big Horn Black package but are finished in a unique Technical Gray finish, exclusive to the Built to Serve trucks.
The interiors of the Built to Serve Editions feature:
- Built to Serve Glovebox Badge
- Lockable Console Storage
- Deeply Bolstered Cloth and Vinyl Sport Seats
- Black Onyx Chrome Interior Trim
- All-Weather Rubber Slush Mats
Each of the five Built to Serve Editions will feature a unique, corresponding color stitching in Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange. Each front seat will feature an embroidered velcro panels on the seat faces as well as the inboard shoulder panel to allow owners to apply their own patches (regimental, flags, nametapes, or slogans). The front seatbacks are also covered in PALS/MOLLE webbing to allow owners to attach additional equipment or pouches.
All Built to Serve Editions will come standard with Ram’s 4×4 Off-Road Group. This package adds even more capability to the Ram 1500 with the additional features…
- Falken Wildpeak All-Terrain Tires
- Electronic-Locking Rear Diff
- Hill-Descent Control
- Underbody Skid Plates
- Tow Hooks
- Heavy-Duty Off-Road-Calibrated Front and Rear Shocks
As part of the Built to Serve initiative, Ram is bringing further attention to its volunteer initiative called “Ram Nation”. Ram Nation has been organizing grassroots volunteer events since 2015 and through the launch of the Built to Serve Edition trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.
Starting today, the Ram brand is launching a new digital spot featuring the volunteers of Ram Nation, who donate their time and to volunteer in their own communities across the nation. The brand is setting a goal of 1.3 million volunteer hours of service by next Veterans Day (November 11th, 2020). That goal is equal to one hour for each person serving in the U.S. Armed Services. To join and learn about new Ram Nation volunteer events, new members can register at the “Ram Nation” website.
2020 Ram 1500 Big Horn Built to Serve Edition Image Gallery:
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