The RAM brand has announced its plans to release the brand’s fourth installment of its “Built to Serve Edition” pickups. Based on the 2021 Ram 1500 Big Horn 4×4, the “Built to Serve Edition” pickups celebrate America’s five land, sea, and air-based armed forces. Each of the five United States military service branches has been or will be honored by RAM with two specially selected exterior paint colors that evoke the spirit, the mission, and the history of that service. Each of the brand’s “Built to Serve Edition” models will be offered in a new low-volume paint option exclusive to this program.
The fourth installment offers a maritime land force-inspired theme will both Tank (1,000) and Flame Red (1,000) exterior colors offered along with Medium Greystone accent stitching.
The 2021 Ram 1500 Big Horn “Built to Serve Edition” 4×4 models include the following features…
- Black “RAM” Grille Badge
- 20-Inch x 9.0-Inch Aluminum Wheels
- 275/55R20 OWL All-Terrain Tires
- 9 Amplified Speakers with Subwoofer
- Black Door Handles
- Black Exterior-Badging
- Black Front Bumper
- Black Headlamp-Bezels
- Black Onyx Interior Accent
- Black Rear Bumper
- Black Tubular Side Steps by Mopar®
- Body-Color Fender Flares
- “Built-to-Serve Edition” Instrument-Panel Badge
- Center Console Parts Module
- Dual-Exhaust with Black Tips
- Electronic Locking Rear Axle
- Front and Rear Rubber Floor Mats by Mopar®
- Front Extra-Heavy-Duty Shock Absorbers
- Front LED Fog Lamps
- Front Suspension Skid-Plate
- Fuel Tank Skid-Plate
- Full-Size Spare Tire
- Hill-Descent Control
- LED Reflector Headlamps
- LED Tail Lamps
- 8-Way Power Driver Seat
- Premium Cloth / Vinyl Bucket Seats
- Rear Extra-Heavy-Duty Shock Absorbers
- Steering Gear Skid-Plate
- Tow Hooks
- Transfer-Case Skid-Plate
- US Flag Decal
- 4×4 Off-Road Group
- Electronic Locking Rear Axle
- Front Extra-Heavy-Duty Shock Absorbers
- Front Suspension Skid-Plate
- Fuel Tank Skid-Plate
- Full-Size Spare Tire
- Hill-Descent Control
- Off-Road Information Pages
- Rear Extra-Heavy-Duty Shock Absorbers
- Steering Gear Skid-Plate
- Tow Hooks
- Transfer-Case Skid-Plate
These new Ram models are also ready to display their owner’s military pride with “Built to Serve”-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches – regimental, flags, name tapes, or slogans – to personalize their “Built to Serve Edition.” Front seatback panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Those looking for the Mopar lockable console storage, it will now be offered as an option on the “Built to Serve Edition”. It can be ordered upon purchase and installed by the dealer.
“These ‘Built to Serve’ models offer a unique way to honor all those who serve or have served in the United States armed forces with distinction,” said Mike Koval Jr., Head of Ram Brand. “Whether civilian or military, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
The 2021 Ram 1500 Big Horn “Built to Serve Edition” 4×4 model is available in Quad Cab or Crew Cab configurations. The “Built to Serve Edition” can be equipped with four powertrain options all of which are mated to an 8-speed automatic transmission…
- 3.6-liter eTorque Pentastar V-6 engine, delivering 305 horsepower and 269 lb.-ft. of torque
- 3.0-liter EcoDiesel V-6 engine, delivering 260 horsepower and 480 lb.-ft. of torque
- 5.7-liter HEMI® V-8 with variable-valve timing (VVT), 395 horsepower and 410 lb.-ft. of torque
- 5.7-liter eTorque HEMI V-8 with VVT, 395 horsepower and 410 lb.-ft. of torque
The fourth installment of the 2021 Ram 1500 Big Horn “Built to Serve Edition” 4×4 will start production in early 2021 at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan.
You must be logged in to post a comment.