Just over a week ago, we had a chance to attend the FCA Design Cars + Coffee event at the Chrysler Headquarters & Technology Center in Auburn Hills, Michigan. The event is put on by the FCA Design Product Design Studio and they never disappoint by bringing a handful of concept cars to display to the public. You might remember, at the last event they held we got a chance to get up close with the 2019 Ram 1500 Big Horn “Low Down” Concept from Mopar.
This time, the design staff brought a truck that the 5thGenRams.com staff had a chance to see at the North American International Auto Show (NAIAS) in January, while we attended the launch of the 2019 Ram Heavy Duty. That vehicle is the 2019 Ram 1500 Mopar-Modified Rebel Concept. However, this time we got a chance to get up close to the truck outside of the dark interior lights of Cobo Hall in Detroit and got to see the truck in natural sunlight.
For those who don’t know about the truck, Mopar pulled from its parts bin of more than 200 parts and accessories for the Ram 1500 and even bolted on select concept products to test reactions of the enthusiasts, for future product research.
This Ram 1500 Rebel is painted a custom neutral blue, nicknamed “Rebel Smoke,” and is outfitted for the trail with a Mopar lift kit that raises the Ram two inches for enhanced off-road clearance. One-piece cast-aluminum black Mopar off-road running boards provide easy ingress and egress. Mopar Satin Black 18 x 8-inch cast-aluminum beadlock wheels are trimmed with “Rebel Smoke” body-color wheel rings and wrapped with 35-inch Goodyear DuraTrac tires, putting proper traction and tread to the trail. Production wheel flares and Grey Metallic skid plates deliver an extra dose of off-road protection.
A Mopar conceptual performance hood covers the 5.7-liter HEMI® engine, which receives an additional performance bump thanks to the Mopar “Ram Airflow” cold-air intake system, stamped upfront with a molded R-A-M logo. The appearance of the performance hood pops even more with a Grey Metallic Mopar graphic and a Ram 1500 HEMI badge for those who want to share with the world what’s underneath. All vehicle badging has been turned Grey Metallic.
A Ram Bar in the bed acts as a mounting location for five 5-inch LED lights that illuminate the trail at a bright 4,800 lumens each. The bed also incorporates a conceptual rear spare tire carrier, Mopar rear bed step, and black spray-in bed liner. Satin Black Rebel graphics from Mopar dress up the bedsides and Mopar 5-inch Gloss Black exhaust tips complete the rear custom touches.
Inside, soft and hard interior trim has been transformed to carry a black monochromatic look, a distinct change from the standard red anodized Rebel trim. Mopar accessories complete the interior, including all-weather mats, brushed and polished door sill guards with the R-A-M logo, wireless charging, and a conceptual pedal kit.
Most of the parts are currently available on Mopar.com.
What do you think of the 2019 Ram 1500 Mopar-Modified Rebel Concept? Is it a hit or miss? What do you think of the concept color? Let us know in the comments below.
2019 Ram 1500 Mopar-Modified Rebel Concept Image Gallery: